OnePlus, the premium smartphone maker has announced that they will be opening offline stores in Bengaluru, Mumbai, and Kolkata on 28th July 2018. The stores will open in Jayanagar, 4th Block in Bengaluru, Central Mall in Mumbai and South City Mall in Kolkata. In Bengaluru, OnePlus is already having an Experience Store at the Bridge road which is a one-stop destination to experience the complete range of OnePlus products.
If you are interested in attending any of the inaugurations, you can do that by registering at www.oneplus.in/retail-stores. Registered customers are eligible for exclusive OnePlus goodies on the purchase. First 100 customers at the store will also get: Free OnePlus 6 x Marvel Avengers Iron Man Case and Free OnePlus branded t-shirts. Additionally, all students stand a chance to win a OnePlus Back-to-School kit on purchase and customers who Bring-a-Friend are eligible for free OnePlus 5/5T accessories.
For OnePlus, the Indian market is the biggest revenue contributor, making for over 1/3rd of the company’s revenue in 2017. In 2018, OnePlus is set to open over 10 new offline touchpoints in 10 key markets. Also, the Shenzhen-based company will also be opening an R&D center in India in line with its commitment to make India its second headquarters. OnePlus opened their first offline store in the form of the OnePlus Experience Store in January 2017 in Bengaluru which has been an overwhelming success for the company. Since the opening of the store, OnePlus’ offline as well as online sales have grown exponentially. When compared with the OnePlus 5, OnePlus 6 sales volumes in the OnePlus Experience Store grew at a staggering 91%.
Speaking on the occasion, Vikas Agarwal, General Manager, OnePlus India, said, “With India becoming the second headquarters for OnePlus, we are looking to increase our focus on offline to reach out to the large majority of the Indian market that prefers touch-and-feel stores for experience before purchase. However, we will continue to be a digital-first brand.”
Bengaluru Store location- No. 62, Shop No. 6A, 11th Main, 4th Block, Jaya Nagar( Directions)
Kolkata Store location-South City Mall, Prince Anwar Shah Road, Kolkata( Directions)
Mumbai Store location- LG 123, Lower Ground Floor, Seawoods Grands Central Mall, Mumbai( Directions)
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