Airtel Payments Bank launches DigiGold – a platform to invest in gold. With DigiGold, Airtel Payments Bank’s saving account customers would be able to invest in 24K gold using the Airtel Thanks app. Customers can also gift DigiGold to their family and friends, who have a savings account with Airtel Payments Bank.
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Commenting on this Ganesh Ananthanarayanan, Chief Operating Officer, Airtel Payments Bank said, “DigiGold is the latest addition to our neo-banking proposition of simple, secure, and value-driven products. Our customers can now invest in gold through a seamless digital journey on our app. We also plan to introduce Systematic Investment Plans to enable customers to invest regularly.”
Also, Gaurav Mathur, MD, SafeGold, said “Gold being a part of almost every Indian’s investment portfolio, it is imperative for the ecosystem to devise avenues that empower every citizen to buy and sell gold digitally. Gold has seen a resurgence over the past year as the savings instrument of choice, and we are proud to have partnered with Airtel Payments Bank to offer customers range of digital gold related products in the manner and value of their choice.”
The gold that would be purchased by the customers would be stored by SafeGold. They would store it at no additional cost and can be sold through the Airtel Thanks app at any time with very easy steps. There is no minimum investment value requirement too and also the customers can start with as low as one rupee too. Airtel Payments Bank had also recently increased its savings deposit limit to Rs 2 lakhs in line with RBI guidelines. It now offers an increased interest rate of 6% on deposits between Rs 1 – 2 lakhs.
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