Vivo India today announced its brand association with the Bollywood star and youth style icon Sara Ali Khan for its upcoming S series that focuses on Design and Camera. Vivo’s collaboration with Sara Ali Khan brings a perfect amalgamation of style, fun, and vigor, that will resonate well with the stylish specifications of the new ‘S’ series. The company’s new TVC on S series will be aired in early August and the smartphone will be most likely be launched in early August.
Vivo has taken multiple initiatives earlier like signing Aamir Khan as its brand ambassador, title sponsorship of IPL and Vivo PKL, partnership with The PUBG MOBILE Open Club 2019 tournament and innovative product integration in key TV properties like ‘Kaun Banega Crorepati’ and ‘Big Boss’ (Tamil). The smartphone brand recently registered a phenomenal growth of 119 percent Y-o-Y (as per Counterpoint Q1, 2019 Report), becoming the fastest growing brand in India. This year Vivo will be completing five years in the country and will continue to build a strong foundation to create a successful long-term brand in India and continuously bring value proposition products backed by an aggressive marketing strategy.
Mr. Nipun Marya, Director Brand Strategy, vivo India said, “We at vivo have always kept the consumer at the center for all our decisions. Our association with sports activities or Bollywood superstars resonate with our commitment of being- trustworthy, committed to India and innovative. When we were first designing the S1, the first device from the all new S series, we were clear that we wanted to make a device that was both a style benchmark and packed in powerful features. And Sara was the perfect reflection of these aspects.”
Commenting on the association Bollywood Icon Sara Ali Khan said, “I am pleased to associate with vivo for its upcoming S1 as part of their new ‘S’-series. The smartphone’s contemporary design and beautiful colour will surely become a trendsetter. For me, camera and design are the two most important aspects whenever I buy a smartphone. And the S1 is the perfect amalgamation of both these aspects. I am extremely excited to be associated with a brand that resonates with me.”
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