Vivo launches Imaging Chip V1 for its long-term Technology Innovation Strategy. Vivo launched this chip during a press event held last week in Shenzhen, China. Throughout the event, the brand introduced the Imaging Chip V1 and along with that, they expanded on its four long-term strategic tracks.
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“V1 is a fully-customized integrated circuit chip dedicated for imaging and video applications with leading-edge visual quality, marking a key milestone as Vivo’s inaugural breakthrough in independent R&D and chip design. In line with Vivo’s imaging system design, the Imaging Chip V1 can better serve user needs by optimizing smartphone application scenarios such as viewfinder look and video recording,” said Hu Baishan, Executive Vice President & COO at Vivo.
“Aside from enhancing the visual aesthetics and imaging effects of Vivo products, the Imaging Chip V1 also aims to bring unparalleled experiences to users by channelling emotional resonance through visual expression. vivo is staunchly committed to long-term investment in the four strategic tracks to create industry-leading technology and innovation, which will undoubtedly satisfy even the most demanding high-end smartphone users,” he added.
As for the chip itself, Vivo says that the Imaging Chip V1 has been under development for 24 months by over 300 R&D personnel and imaging lab experts at Vivo. Vivo says that they would be working on image processing (IP) technology at the chip level will mainly revolve around four strategic tracks: image system, operating system, industrial design and performance. In Hu’s view, Vivo will only consider developing chips with partners when there is a lack of supplied capability on the market that is suitable for Vivo’s product and technical needs, along with substantial demand for fully-customized chips to support these long-term strategic tracks. The brand has also said that it will strategically focus its resources on simulating the known needs of consumers through IP Design and developing key innovative image processing algorithms, without undertaking chip manufacturing.
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