Amazon announces its Prime Video Channels in India. Prime Video Channels are said to provide Prime members with a seamless experience and access to a distinctive slate of content from a diverse set of popular video streaming services. According to Amazon, the launch of Prime Video Channels will mark yet another step towards making Amazon Prime Video the preferred entertainment destination for customers in India.
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“At Amazon, we have always focused on improving access, experience, and selection for our customers,” said Gaurav Gandhi, Country Manager, Amazon Prime Video, India. “Over the last 4 years, we have continuously strived to entertain and delight our customers by programming in 10 languages, making available Exclusive and Original content from India and around the world, and by ensuring a world-class streaming experience across screens. All of this has made Amazon Prime Video the most loved premium streaming service with viewership from 99% of India’s pin-codes. With the launch of Prime Video Channels, we now take the next big step in our journey to entertain India by creating a video entertainment marketplace – the first of its kind in India – which will not only delight our customers by giving them even more entertainment choices but also benefit the OTT Channel partners who collaborate with us to leverage Prime Video’s distribution, reach and tech infrastructure.”
It is being said that at launch, Prime Video Channels will give Prime members the option to watch global and local binge-worthy content including thousands of shows, movies, reality TV, documentaries, etc., from eight video-streaming services including discovery+, Lionsgate Play, DocuBay, Eros Now, MUBI, hoichoi, manoramaMAX, and ShortsTV – each accessible with respective add-on subscriptions. Customers therefore will need to pay only for the service they choose. At launch, Prime members can enjoy a special introductory annual subscription offer made available by the OTT channel partners.
As for the pricing and details about the services, they have been mentioned below-
- Discovery+: Rs 299/year
- DocuBay: Rs 499/year
- Eros Now: Rs 299/
- Hoichoi: Rs. 599/ year
- Lionsgate Play: Rs 699/year
- ManoramaMAX: Rs. 699/ year
- MUBI: Rs 1999/year
- ShortsTV: Rs 299/year
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