Itel reinstates the position of No 1 Smartphone brand of India in the sub 6K range. This report is according to the latest Counterpoint Research report. Itel says that they have firmed their position in the ‘list of top 5 brands’ in the overall handset category as per Counterpoint report of Q2, 2021. Itel also maintained its leadership in the feature phone segment for last 7 consecutive quarters backed by its innovative feature phone range.
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Commenting on this Mr. Arijeet Talapatra, CEO, TRANSSION India, said, “In the new world order, smartphones have brought a phenomenal change in the lives of people. Our consumers relate with itel as a brand, which aims to enable and empower them with a better life through affordable and innovative range of smartphones. These smartphones have become an integral part of most of the Indian families residing in Tier 2-5 towns as they enable – convenience of Online education of Children/Youth of a family, Financial transactions – accepting and making it touchless transactions from safety perspective in post Covid times, running a home business or Infotainment/Entertainment consumption needs.”
Furthermore, the brand claims to have had a growth in the industry backed by its wide range of smartphone portfolio ranging across sub 4K to 7K price category under its A series and Vision series. They have also launched an affordable 4G smartphone- itel A23 Pro with its Magic 2 4G feature phone offering 4G connectivity coupled with highly beneficial and cost-effective Wi-Fi & Hotspot Tethering option along with quality features, making it a ‘Superphone’ for feature phone users.
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