Vivo appoints Sara Ali Khan as a Style Icon for the upcoming Y-Series. They have now on board Bollywood actress Sara Ali Khan as their “Chief Style Icon” for its Y-Series smartphones. Vivo says that Sara would be seen across the marketing campaign of upcoming stylish Y series smartphones, starting from Y73.
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Commenting on this Nipun Marya, Director-Brand Strategy, Vivo India said, “We are excited to have Sara Ali Khan on board for the upcoming Y-Series range. Working with her in the past has brought the desired style statement for our design-centric series. At Vivo, our focus is always to meet the evolving consumer needs and preferences, and we are committed to bringing joy to our consumers’ lives. Associating with a style icon will help deliver the key focused message for the upcoming Y-Series smartphones.”
Even Sara Ali Khan said, “Working with Vivo has been an absolute joy in the past and, collaborating with them again for their upcoming series will be an amazing experience. Associating with a brand that understands and focuses on the design and latest technology for their consumers is great.”
This new association will focus on showcasing the style and design of Y-Series smartphones. The devices are said to have the latest technology for consumers. Sara Ali Khan would also be doing a special unboxing on 10th June, unveiling the Y73.
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