Hisense announces expansion plans for the Indian market. They have announced that they will be setting up a local manufacturing plant and expanding their product portfolio with upcoming launches this year.
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Commenting on this Mr Rishi Tandon, COO, Hisense India said, “Hisense entered the Indian market last year and got a phenomenal response from the consumers. To meet the growing demand for our television range we are ramping up our local manufacturing capabilities and will be setting up a TV manufacturing plant of 2 Mn capacity within the next two years.”
He further added – “In our endeavour to enhance the large-screen viewing experience during this special event, we are launching the 70” Mega TV and 65″ & 50” Tornado TV with 102W JBL Powered Sound, which is an exclusively designed product for the Indian market. The ‘Your Home Your Stadium’ campaign starting on 12th June will be offering all our consumers a 4-Year Complete warranty on our entire 4K TV range for the promotion period. Hisense will also be running the #SpotHisense contest where participants stand a chance to win Euro Cup merchandise daily as well as the Home Jackpot mega prize.”
In addition to this, the brand has also announced that they would be launching an array of products including Laser TVs, QLED TV, Side by Side Refrigerator, Washing Machines, Dishwasher, Audio, Microwave Oven, and Kitchen Appliances range this festive season.
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