Sonova acquires the Consumer Business of Sennheiser. Both the companies have announced their future cooperation under the Sennheiser brand. The global provider of medical hearing solutions will fully take over Sennheiser’s Consumer Electronics business. Sennheiser had announced in February that it would focus on the Professional business in the future while seeking a partner for the Consumer Electronics business.
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Commenting on this Arnd Kaldowski, CEO of Sonova said, “I am very pleased that Sennheiser has chosen Sonova to further develop the well-renowned Consumer Division. We look forward to welcoming our new colleagues and to building on the combined strengths of both organizations to successfully shape our joint future. The fast-growing market for personal audio devices is rapidly evolving. Combining our audiological expertise with Sennheiser’s know-how in sound delivery, their great reputation, as well as their high-quality products, will allow us to expand our offering and to create important touchpoints with consumers earlier in their hearing journey. Combining our market-leading technology with the strong brand and well-established distribution network of Sennheiser creates a strong foundation for future growth.”
According to Sennheiser Consumer business, with this takeover, Sonova is adding headphones and soundbars to its hearing care portfolio, which includes hearing aids and cochlear implants, among other hearing solutions. They also say that Sennheiser’s many years of expertise as one of the world’s leading companies in the audio industry and the resulting reputation and appeal of the brand are an excellent complement to Sonova’s extensive technological and audiological expertise in the field of medical hearing solutions. Permanent cooperation is planned under the joint Sennheiser brand umbrella in order to continue offering Sennheiser customers first-class audio solutions in the future. A license agreement for future use of the Sennheiser brand has been made too.
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