Truecaller has launched an enterprise solution for businesses. They have introduced brand identity solutions as its premier Enterprise offering. With this offering, it allows businesses to verify their identity which increases consumer safety by preventing fraud and scam calls. Businesses can drive efficiency in their communications while improving call-pickup rates for genuine and important calls.
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Commenting on the launch, Sony Joy, VP & Head of Truecaller Enterprise said, “Truecaller Enterprise has been set up with the strong intent of building solutions for businesses that will not just improve the efficiency of their communication but also provide significant value and safety to consumers in their day-to-day lives. Our robust verification process helps consumers identify calls that can be 100% trusted to be initiated by a particular business. Over a period of time, this can result in a drastic reduction of frauds and scams that happen over phone calls”.
With all the frauds and scams happening with the spoofed identities across the world, there is a dire need to bring in more trust in communications. Apart from the green Caller ID and green Verified Business badge, a verified business on Truecaller gets a verified tick mark icon and can lock their brand name and profile photo. With this, it helps the consumers know exactly which calls to trust. Importantly, consumers will continue to see the number of spam markings as usual and they retain the right to mark verified numbers as spam or block them completely. The spam algorithms continue to work in the same way and the Truecaller global community of over 270 million active users will be able to mark calls that are potentially spam/scam/sales calls, even if they have a verified badge and Caller ID.
Truecaller Enterprise highlights have been mentioned below, for a better overview-
- Truecaller will help businesses in bringing more trust and efficiency in their communication with the users.
- The green caller ID, green verified badge, accurate name and logo, and the verified tick mark has been proven to deliver significantly better call-pick-up rates in all the beta trials of this feature.
- This feature will be available by default to all of the Truecaller users globally. Also, this feature is available on both Android as well as iOS devices too.
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