Vivo has returned as the title sponsor for the Indian Premier League (also known as IPL) this year. This means that Vivo would also provide an interactive experience to its customers.
Commenting on this return, Nipun Marya, Director-Brand Strategy, Vivo India, said “IPL is a highly influential game in India, and we are happy to restore our partnership with the league that unites the nation. As a brand, our consumer centricity focuses on youth, and IPL helps us connect with them. Cricket is a sport that binds the youth of the country, and over the years, our association with IPL has helped us connect with our consumers along with expanding pan India brand presence.”
Vivo in the year 2020 had to face many difficulties but now has picked up pace in the market and witnessed successful results. As per a report by GFK, the brand has held a 27% market share and has also marked an annual growth of 10% last year.
The brand has also got some aggressive plans to expand its product portfolio and launch devices across price points. The brand aims to strengthen its position in the premium segment by launching 5-6 premium offerings this year.
They currently hold a strong and robust network of 70000 retailers across the country. They’re going to expand their offline presence by launching 150 exclusive stores this year, which would take the numbers from 500+ stores to more than 650 exclusive stores.
Well with that said, do let us know your opinions on Vivo returning as the title sponsor for this year’s IPL by dropping a comment down below.
