Mediatek has today expanded its chip lineup for premium 4K smart TVs with the launch of MediaTek MT9638. This new chip comes with an integrated AI processing unit and has some support for variable refresh rate, motion estimation, and motion compensation as well.
Commenting on this, Alex Chen, General Manager, TV Business Unit, MediaTek, Inc said, “As smart home appliances become more intelligent and diversified, smart TVs are becoming the new hub for the smart home as consumers take advantage of AI-enabled multimedia features to control all their devices right from their TV. The new MT9638 continues our legacy as the No. 1 chip provider of smart TVs, bringing consumers incredible AI, multimedia, gaming, and entertainment experiences in theater-quality 4K.”
The MT9638 holds a multi-core setup of ARM Coretex-A55 CPU cores along with ARM Mali-G52 GPU and MediaTek APU. For the display end, it supports HDR10+ panels and also up to 4K at 60Hz with support for HEVC, VP9, and AV1 decoding. It supports Wi-Fi 6, HDMI 2.1, USB 3.0 standards as well, and also Dolby Atmos and DTS Virtual X surround sound.
Addiontoally, TV manufacturers can also take advantage to automatically adjust parameters such as color, saturation, brightness, sharpness, and more to enhance the image quality. Whereas, the AI super-resolution and MEMC enable OEMs to upscale low-res content to the TV’s native resolution through multi-frame blending. This new chip is expected to arrive for 4K smart TVs and could soon be launching by Q2 of 2021.
Well with that said, do let us know your opinions on this new Mediatek chip, by dropping a comment down below.
