BenQ has proclaimed that it is yet again the No. 1 projector brand in the Indian market. With a market share of 28.6% during Q4 2020 as per the Futuresource Consulting report. But the overall projector market in India has declined. By over 63% in Q4 of 2020 when compared to Q4 2019. The prime reason for this decline is because the buying in the key segments of education, corporate, and the government has been sparse as they are not completely operational.
Commenting at the announcement, Mr. Rajeev Singh, Managing Director, BenQ said, “BenQ today stands tall, reclaiming its position at the top of the ladder in the projector market in India, with number 1 ranking and market share of 28.6% during Q4 2020. With the increase in Entertainment at Home and Study at Home owing to Covid 19, there is a surge in the demand for Home Video projectors. In the 4K Projector segment, BenQ continues to dominate the category with an all-time high of 64% market share in Q4 2020. The portable projector segment has also seen a surge in demand in which BenQ currently offers a very strong lineup of portable projectors and currently holds 20.5% market share as per Q4 2020.”
BenQ has been the undisputed market leader in the 4K UHD Projector market, with a 64% market share in Q4 2020. The other key growth segments in which BenQ saw a steep rise and holds the No. 1 market share position are XGA and WXGA with 26.9% market share respectively and a 39.2% market share in the Short Throw Projector segment.
Well with that said, do let us know your opinions on BenQ regaining the No.1 position, by dropping a comment down below.
