With more than 100 million devices sold globally, Fire TV customers are streaming billions of hours every month. Today, Amazon made Fire TV even better, with the next-generation Fire TV Stick, the all-new Fire TV Stick Lite, and a reimagined Fire TV experience that is more personal and customised.
“Millions of Fire TV customers in India will now experience an even better and faster streaming experience with this launch. TV at home has become the mainstay for movies, shows, kids’ entertainment and the latest news during these uncertain times. Customers can now get the most out of their TVs with the next-generation Fire TV Stick and Fire TV Stick Lite. It offers a more powerful and affordable streaming experience with better voice integration with Alexa,” said Parag Gupta, Head of Amazon Devices, India.
Best-Selling Fire TV Stick Now 50% More Powerful with HDR and Dolby Atmos Support—INR 3,999
The new Fire TV Stick features an enhanced 1.7 GHz quad-core processor that makes it 50% more powerful than the previous generation. The new Fire TV Stick delivers faster streaming in 1080p at 60fps with HDR compatibility. The dual-band, dual-antenna WiFi supports 5 GHz networks for more stable streaming and fewer dropped connections. Fire TV Stick also supports Dolby Atmos for immersive sound with compatible content and speakers, and an Alexa Voice Remote with dedicated power, volume, and mute buttons for easy control of TVs, soundbars, and A/V receivers. The all-new Fire TV Stick delivers improved performance while consuming 50% less power than the previous generation.
Fire TV Stick Lite—Affordable, Full-HD Streaming on Fire TV—INR 2,999
Fire TV Stick Lite is a new, even more, affordable way to begin streaming in full HD. Fire TV Stick Lite is 50% more powerful than the previous-generation Fire TV Stick. It features HDR support and comes with Alexa Voice Remote Lite, a new remote that allows you to use voice to find, launch, and control content.
All-New Personalized Fire TV Experience
Fire TV’s most significant experience update is redesigned to offer a more intuitive, simple, and customized experience. The Main Menu is at the centre of your screen and makes it easy to find what you’re looking for. You can now jump into your favourite streaming service directly, or scroll over supported apps to quickly peek at what’s inside and begin playback. A brand new Find experience makes it easier than ever to discover great movies, TV shows, and more, with browsing capabilities that allow for broad and specific searches based on genre (e.g. comedies, action), helpful categories (e.g. free, sports, Live TV), and more.
Alexa is at the core of the new Fire TV experience, featuring improved voice controls that give you greater control of your entertainment. Just say “Alexa, go to Library” to browse shows. With user profiles, Fire TV now delivers a personalized experience for up to six members of a household, providing individual content recommendations, viewing history, watch lists, preferred settings, and more. Changing user profiles is simple by saying “Alexa, switch to my profile.” After initial set up, Alexa will automatically recognize the voice and switch to your profile.
Alexa is getting smarter every day, and the redesigned Fire TV experience features a dedicated Alexa Explore destination, which displays popular Alexa features and helps you discover new recipes, view stocks, and more. You can also see and control connected smart devices in your home
Availability
The all-new Fire TV Stick is INR 3999 in India and customers can begin pre-ordering today at http://www.amazon.in/firetvstick.
Fire TV Stick Lite is INR 2999 in India and customers in India can begin pre-ordering today at http://www.amazon.in/firetvsticklite.
The redesigned Fire TV experience will begin rolling out globally later this year, starting with the all-new Fire TV Stick and Fire TV Stick Lite.
