Airtel digital TV, has announced a content partnership with EPIC On – India’s Storytellers, a premium OTT platform. As part of this partnership, Airtel will bring Malgudi Days to Airtel Digital TV across the country.
Based on several heart-warming short stories by RK Narayan, Malgudi Days series is about a bunch of characters leading simple lives in a fictitious small town called Malgudi. The plots revolve around the trials and tribulations faced by the lead character Swami and his friends. Malgudi Days was the first telecast on the national television in 1986 and became an integral part of the lives of Indians who grew up during that period. Directed by Shankar Nag, the series features the then famous child actor Master Manjunath and other acclaimed actors including Girish Karnad, Vaishali Kasaravalli, Ananth Nag and Arundhati Nag. The stories of Malgudi Days evoke a feeling of nostalgia as well as have strong resonance among audiences who enjoy simple and powerful storytelling.
Airtel digital TV customers will now be able to experience the magic of this 80’s classic at leisure on channel no 102. Airtel has introduced this series with unique options with which customers can binge-watch the series by playing the episodes back to back or at a dedicated time every day like they catch up on their regular TV shows.
Commenting on the new channel Aashish Ahuja, Marketing Head – Airtel digital TV said, “As a brand we are always innovating to delight our customers with a rich bouquet of content. We picked up that nostalgia is a strong consumer need and Malgudi Days is one of the most perfect all-time classic that a whole lot of us grew up watching. We are delighted to add the show to our offerings and promise to continue adding such relevant content for our customers.”
Commenting on the partnership with Airtel Digital TV, Sourjya Mohanty, Chief Operating Officer – EPIC On said, “We are happy to join hands with Airtel digital TV and strengthen our presence across the country. This is the beginning of a long-term partnership. We are hoping to continue curating high-appealing India-centric bespoke programmes for the service and truly entertain audiences across all age-groups.”
Airtel digital TV customers can watch ‘Malgudi Days’ on channel 102 at just Rs. 1.5 per day.
So any Magudi Fans reading this? Do let us know your thoughts on this move by airtel in the comments section below or tweet to us @theunbiasedblog
