TECNO, the global premium smartphone brand, took another step in strengthening its brand with the ‘TECNO India Run’. This India Run is basically a Marathon space in Tier 2 cities to promote a healthy and active lifestyle in keeping with the spirit of ‘Fit India Movement’.
The run is open to all – fitness enthusiasts, amateur runners, professional runners, and beginners. The registrations are open and interested participants can register on the https://tecnoindiarun.com/ or at select retail outlets in Lucknow (list of outlets mentioned in the registration link) by 10th March 2020 Thursday.
The TECNO India Run will feature three categories – The 21K Half Marathon, The 10K Lucknow Run, and The 5K CAMON Run. Over 2000 participants are expected to take part in the run, making it one of the most sought-after initiatives in recent times in the region. More than 50 winners across race categories will get a chance to win cash prizes worth more than Rs 2 Lacs. In addition to this, there is a special ‘CAMON 15 Zone’ at the 15th KM and the fastest two runners to cross this zone will win brand new CAMON 15 smartphones.
Commenting on the initiative, Mr. Arijeet Talapatra, CEO, TRANSSION India said, “We are a consumer-centric brand and ‘TECNO India Run’ provides us with a unique experiential platform to connect with our consumers at an emotional level and work with them to create an ecosystem of healthy living. Tecno India Run is going to be our annual property and we are kick-starting the journey from Lucknow chapter. Eventually, the idea is to take this to other cities across the country with many more editions in the future. We want to celebrate the culture of a healthy lifestyle among young Indians of Greater Bharat and with TECNO CAMON smartphones, we want them to capture these proud moments and share them with the world.”
