OYO today released its annual travel index – OYO Travelopedia 2019. The second version of this one of its kind index revealed that Uttar Pradesh (UP) emerged as the most welcoming state in India basis the number of travellers and bookings received throughout the year followed by Maharashtra, and Karnataka slipped to the third spot from being the winner last year. Delhi retained its top spot as the city which recorded the maximum number of travel cancellations followed by re-bookings. The capital city also topped the popularity chart along with being the most-searched destination. Delhi followed by Hyderabad and Bangalore recorded maximum bookings within the first 10 days of every month in 2019.
The study also revealed interesting facts like August 09, 2019, was the most OYO’d day with the maximum number of bookings and 11 AM emerged as the most popular time of the day to book an OYO. In fact, every second 5 OYO properties were booked and the brand has recorded a 2.7x Y-o-Y jump in the number of bookings as compared to last year. For the Independence Day long weekend in 2019 (August 15 – 18), Goa followed by Jaipur and Visakhapatnam recorded maximum pre-bookings.
Commenting on the insights, Gaurav Ajmera, Chief Operating Officer, OYO Hotels & Homes, India said, “The travel and hospitality industry has witnessed some very interesting shifts in 2019 with changing consumer preferences. We are excited to capture these interesting insights in the second annual edition of OYO Travelopedia. The results indicate the growing popularity of OYO when it comes to trusted and quality accommodations not just in India but globally. It further fuels us OYOPreneurs to keep innovating and leveraging technology to build a world-class hospitality experience.”
OYO’s growing popularity as a trusted and preferred choice of accommodation was also showcased when the index revealed that a single user stayed in an OYO property for 84 continuous nights. This year OYO King emerged from Kochi who stayed in 215 OYO Hotels and OYO Queen from Firozabad who stayed in 113 OYO Hotels across the year.
As expected, the maximum number of bookings were made online via OYO Mobile App (92% – Android + iOS) followed by mobile web (6%) and desktop web (2%). The global app userbase is 77.5 million and the OYO App has been ranked 3rd on Google Play in the travel category further highlighting the popularity of OYO.
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