Apple has raced ahead of Samsung, Xiaomi and BBK Electronics brands (Vivo, Oppo, and OnePlus) to emerge as the most popular smartphone brand in the Indian pre-owned smartphone market according to the recent OLX study. At 19% of total listings on OLX, Apple’s iPhone was the most listed smartphone on OLX in 2019. Apple emerged ahead of Samsung with 16% listings, BBK Electronics (Vivo, Oppo, and OnePlus) with 14% listings, Xiaomi with 13% listings and other brands (Motorola, Lenovo, Nokia, Asus, Gionee, Sony, HTC, LG, Lava, Intex, Karbonn, Micromax and other OEM’s) which collectively comprised 38% of the smartphones listed on OLX.
In terms of demand Apple had the highest share with 19%, followed by Xiaomi with 18%, Samsung and BBK Electronics (Vivo, Oppo, OnePlus) joint third with 15%, while other brands (Motorola, Lenovo, Nokia, Asus, Gionee, Sony, HTC, LG, Lava, Intex, Karbonn, Micromax, and other OEMs) collectively pulled in 33% of total demand. OLX, India’s leading C2C digital classifieds marketplace, analyzed over 9 million smartphone listings on its platform in 2019. Besides the leading pre-owned smartphone brands in India, the study also revealed key trends and drivers in the growth of the pre-owned smartphone market over 2018-2019.
The market for pre-owned smartphones is growing at a rapid rate, due to the increased frequency of smartphone launches in India. A significant part of the pre-owned mobile market is still offline – driven by dealers, retailers, and shop-owners. However, online marketplaces are increasingly becoming a popular platform for buying and selling mobiles. Almost 59% percent of all smartphones listed on OLX in Q1-Q3 2019 were sold and each smartphone listed gets on an average 20 queries from interested buyers implying the high liquidity the platform offers.
Top Trends on OLX
- Legacy models such as iPhone 5S and iPhone SE continue to be in heavy demand across small towns and rural areas.
- Demand for Xiaomi phones continues to be high despite lower listings
- North India lists the most number of phones on OLX
- The average price of a pre-owned smartphone continues to be on the rise, in 2019, the average price of a pre-owned smartphone listed on OLX jumped to Rs 12,000, up from Rs 11,000 in 2018, and Rs 9,000 in 2017.
Most popular mobile brands on OLX
|
Data from Q1-Q3 2019 |
||
|
Brand |
% listings |
% demand |
|
Apple |
19 |
19 |
|
Samsung |
16 |
15 |
|
Vivo, Oppo, OnePlus |
14 |
15 |
|
Xiaomi |
13 |
18 |
|
Others(Motorola, Lenovo, Nokia, Asus, Gionee, Sony, HTC, LG, Lava, Intex, Karbonn, Micromax and other OEM’s) |
38 |
33 |
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