Amazon India today announced that it has signed four Memorandum of Understanding (MoU) with Government of Himachal Pradesh to enable sellers, MSMEs, artisans, weavers and SMBs from the state to benefit through e-commerce. The four MoUs signed include tie-ups with Himachal Pradesh include:
- Himachal Pradesh State Handicrafts & Handloom Corporation Limited (HIMCRAFTS) and Himachal Pradesh State Handlooms & Handicrafts Development Cooperative Federation (HIMBUNKAR) to empower rural artisans and weavers through Amazon Karigar Program
- Department of Industries, Government of Himachal Pradesh to enable MSME exporters from the state to sell globally under Amazon Global Selling Program
- Department of Horticulture, Government of Himachal Pradesh to empower Community Based Organizations such as Farmer Producer Organisations, Cluster level federations and primary agriculture cooperative societies to benefit through e-commerce
As part of the MoU with HIMCRAFTS and HIMBUNKAR, Amazon India will educate, train & enable weavers and artisans to directly sell their products to Amazon customers across the country. The partnerships will further help elevate popular handloom products from clusters such as Manali, Sainj, Ropa and Sera which have tremendous potential and demand in urban areas. The unique product portfolio will include shawls, pullan, footwear, jewellery, handicraft woven on handlooms as well as woodcraft, leather, embroidery, carpets of Tibetan pattern artistically stitched rumals and shawls of chamba, decorative wooden pieces, grass shoes, Himachali caps, among others.
Further, As per the MoU with the Department of Industries, Government of Himachal Pradesh, Amazon India will conduct training and on-boarding workshops at pre-identified product cluster locations of Baddi, Solan, and Shimla, in order to familiarize MSME Exporters with creating a seller account and listing their products on Amazon.com. Through this partnership, unique products exported by MSMEs of Himachal Pradesh will become easily available to millions of overseas loyal Amazon customers, thus strengthening and expanding their reach and helping take Made in India to global audiences. All products listed by MSME Exporters will be searchable on Amazon.com.
The MoU signed by Amazon with the Department of Horticulture, Government of Himachal Pradesh to empower Community Based Organizations such as Farmer Producer Organisations, cluster level federations and primary agriculture cooperative societies will benefit through e-commerce.
Amit Agarwal, SVP & Country Manager, Amazon India said, “We see a catalyst role for us in three key areas – jobs, MSME empowerment and Exports. Our four different MoUs signed with the Government of Himachal Pradesh will help us play a significant role in addressing those areas and empower the local community of women entrepreneurs, artisans and weavers, MSMEs and SMBs. We are excited that our efforts are meaningfully impacting the Digital Bharat vision and contributing to the economic flywheel of India.”
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