As per the latest reports from the research firm, counterpoint, smartphone shipments in India grew to 37 million units during Q2 2019 setting a second-quarter shipment record. The growth was driven by new launches, price cuts on older devices and channel expansion across brands in India.
While the smartphone market saw growth YoY, the feature phone market witnessed a steep decline of approx 39%. The feature phone demand is back to the 2017 (pre-Jiophone) level but it remains to be seen if the entry-level smartphones in coming quarters are able to attract the hundreds of millions of feature phone users. Due to the slowing demand for Jio phone players such as Samsung, Lava and iTel were able to capture share in sub-INR 1000 segment during the quarter.
Q2 2019 Summary
- Xiaomi captured the top spot in Q2 2019 with a 28% share, 6% YoY growth
- Samsung shipments declined by 7% YoY and has shown a 30% growth QoQ, thanks to the new A series and M series smartphones, and price cuts of older smartphones.
- Samsung Galaxy A10 was the top-selling device for the brand.
- Vivo’s shipments remained almost flat YoY and the performance remained strong in sub INR 10,000 price band due to Y91 series.
- Oppo declined 3% YoY, however, it has shown 53% QoQ growth
- Realme has been within the top 5 brands for the third consecutive quarters driven by the strong performance of Realme C2 and Realme 3 Pro
- Huawei’s trade ban impacted India market as its shipments declined YoY. However, the brand continues to be in the top ten smartphone brands category.
- Transsion remained in the top ten smartphone brands due to the good performance of Tecno Camon series and iTel A46, through its share declined YoY.
- In the premium segment, OnePlus surpassed Samsung to become the number one player, thanks to the newly launched OnePlus 7 series.
Commenting on the overall smartphone market, Anshika Jain, Research Analyst at Counterpoint Research said, “The top five brands’ contribution to the total shipments volume reached its highest ever level driven by new launches and hybrid channel strategy. Localization, branding, and innovation will remain to be the next key drivers for growth in a highly competitive market like India. The market will continue to become more concentrated with majority of share controlled by a few brands leading to more number of exits among the long-tail brands in the market moving forward.”
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