PayPal India today launched its OneTouch experience in India that uses Google Smart Lock. With this launch, Indian consumers using PayPal app on their Android device can enable the feature to stay logged into the platform for all subsequent PayPal purchases on that device. The feature now removes the hassle of repeatedly needing to log in and thereby offering a frictionless payments experience. Consumers once logged in will still need to go through the 2FA step to complete the transaction as per applicable regulations.
With One Touch, users will no longer have to retrieve their credit and debit card details to make purchases on their smartphones. The integration with Google Smart Lock will enable greater convenience while maintaining security, by keeping their phones or tablets locked when it is not with them and thereby reducing the possibility of fraud.
India will be the first market where the feature will be integrated Google Smart Lock. Also, PayPal’s Buyer Protection feature will provide another layer of safety to this feature for eligible transactions. If items purchased online do not match the description of the product that was sold to the consumer, PayPal’s Buyer Protection feature enables them to claim a refund for eligible transactions. The Indian government’s recent push towards digital payments has also led PayPal to partner with Government and state-owned banks on a number of initiatives including digital financial literacy programme and eTourist Visa (eTV).
Speaking at the launch, Narsi Subramanian, Director, Growth, PayPal India stated, “As payment systems evolve, it is essential for the platforms to simplify the process and render better user experiences for consumers while paying online. At the same time, it is critical that customers feel secure in making their transactions as well. The One Touch feature along with Google Smart Lock addresses both of the above and aligns with our vision of offering a frictionless payments experience.”
Kishore Konakanchi, Head of Product & Engineering, PayPal India, said “Our vision in India is to enable a convenient and safe payments experience for merchants and consumers. When consumers link their Google and PayPal accounts, it eliminates the need to re-enter passwords and thereby offering a faster check-out experience. Managing risk is PayPal’s secret sauce which has defined success for us across 200 markets over two decades.
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