The world’s largest democracy goes into elections in a few days from. Already there are a lot of conversations and debates on Twitter, a popular micro-blogging site. Committed to providing front row access to the election conversation, Twitter India today greeted the Election Commission of India’s SVEEP (Systematic Voters’ Education and Electoral Participation Program) (@ECISVEEP) onboard the platform. Twitter India is also launching a special election emoji, aimed at encouraging healthy participation in election-related discussions, and encouraging more people to go out and vote.
The Election Commission of India’s Systematic Voters’ Education and Electoral Participation program (SVEEP) on Twitter (@ECISVEEP) is set up to raise more voter awareness through the platform. The handle was launched on Holi and one of their first campaigns on Twitter #DeshKaMahaTyohar is about ensuring no voter is left behind.
By introducing the emoji, Twitter India hopes to make it easier for Indians across the world to join the election conversation on its platform. Available now until 31st May 2019, the emoji features a panoramic colored illustration of the Parliament of India. People can Tweet in Hindi, English, Bengali/Assamese, Gujarati, Kannada, Malayalam, Marathi, Odiya, Punjabi, Tamil, Telugu, and Urdu, to activate the emoji: #LokSabhaElections2019, #IndiaDecides2019, #IndiaElections2019,#लोकसभाचुनाव2019, #লোকসভানিৰ্বাচন, #લોકસભાચૂંટણી, #ಲೋಕಸಭೆಚುನಾವಣೆ, #ലോക്സഭാതെരെഞ്ഞെടുപ്പ്, #लोकसभानिवडणूक, #ଲୋକସଭାନିର୍ବାଚନ,#ਲੋਕਸਭਾਚੋਣਾਂ, #நாடாளுமன்றதேர்தல், #లోక్సభఎన్నికలు, and لوک_سبھا_انتخابات
Mahima Kaul (@misskaul), Director, Public Policy and Government at Twitter India said, “India is the world’s largest democracy, and the upcoming election is a key priority for us at Twitter. Over the past several months, we’ve taken significant steps to safeguard the integrity of conversations and enhance the health of our platform. Election-related conversations dominate the platform today, and we are honored to onboard the Election Commission handle @ECISVEEP to encourage voter awareness and education. Citizens will receive crucial information directly from the Election Commission on Twitter, in turn they can engage with and amplify accurate and positive information to their community.”
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