After creating a strong presence in the offline market OPPO opts for multi-channel distribution strategy by partnering with Flipkart for its upcoming launch of K1 smartphone. The K1 smartphone is the brand’s first smartphone from the globally successful K series to launch in India on the 6th of February. As per the teaser on Flipkart the device will come with the latest tech at an incredible price. The microsite has confirmed that the device will be the first smartphone under 20K category to come with an In-display fingerprint scanner and a textured gradient back.
OPPO is a leader in the offline channel and wants to venture into the online space with its 1st ever online-only series. Flipkart is a leader in smartphones with more than 65% online share and hence, has been the choice of partner for OPPO. The price-sensitive consumers in India want the best of technology at an affordable price and that’s exactly what OPPO is planning to do with the launch of K1 in India.
OPPO has been a pioneer in developing technology that enhances the smartphone experience for its consumers by introducing a wide range of products for different kind of consumer segments. From offering great selfie experience to introducing a motorised camera, OPPO has always kept the consumer experience first and made products in line with their requirements. The OPPO K1 is no different and with its in-display fingerprint scanner at a competitive price range is an innovative device, focused on providing a memorable and delightful experience for its consumers.
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