Uber Eats has partnered with Cafe Coffee Day(CCD), India’s largest cafe chain and has announced a partnership to launch the country’s largest network of virtual restaurants that will soon bring foodies a greater choice of ‘delivery-only’ restaurant brands that will be exclusively available on the Uber Eats app. The first restaurant brand under this partnership is scheduled to launch in November 2018.
Further, this partnership will leverage Cafe Coffee Day’s robust expertise, pan India cafe network with the technology that Uber Eats has got. Uber Eats will help Cafe Coffee Day with data, analytics, and insights to help identify food or cuisines that consumers crave the most. This will enable, CCD and Uber Eats to launch menu offerings as per the consumer trends, for multiple ‘delivery-only’ virtual restaurants. Also, CCD will create a special Homestyle cooked meals menu.
Virtual restaurants are digital-only eateries that allow business owners to explore new culinary options and reach a wider audience by using the space in their existing kitchen. It allows partners to test new opportunities in today’s dynamic market in a nimble manner.
Uber Eats is currently present in 37 cities in India with a strong presence in tier 2 cities. In the last 3 months, the number of orders on the app has grown 6 times and Uber Eats is adding 100 new restaurants to its platform every day. Café Coffee Day currently has a network of 1742 cafes across 246 cities in India.
Commenting on the association with Café Coffee Day, Jason Droege, Vice President of UberEverything, Uber Technologiessaid, “We are thrilled to partner with Café Coffee Day the pioneers of café culture in India – our fastest growing global market. Using experience and lessons learnt in the virtual restaurant space from our global operations, we hope to provide our Indian restaurant partners greater growth opportunities. Our customers too will enjoy ordering and eating their favourite everyday meals at the tap of a button.”
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