Vikram Chandra, one of India’s best-known TV news personalities has today announced editor ji app which is a multilingual video news platform that provides a completely different way to experience news on-the-go and seeks to provide personalized newscasts using a powerful AI algorithm.
It is a platform that uses AI to enable the linear streaming of multiple video news stories to give a viewer instant access to all the news and information that is of relevance to them. This personalization will improve as the AI engine is trained on the user’s preferences. The platform already features more than 100 video stories a day, across genres like politics, international, local stories, sports, business, lifestyle, technology, and entertainment. The number of news videos will increase shortly as multiple content providers come online. The platform is in English and Hindi for now, but the number of languages will also increase soon.
Describing the product, Vikram Chandra, Founder of editor ji said, “This platform provides a one-tap access to a personalized newscast that is created by the editor ji algorithm which considers a variety of parameters including location, news categories, preferred style of news and so on. Users can skip stories that they don’t want to see by simply swiping. Further, users have the ability to edit the newscast by deleting stories, changing their order, adding any stories that they want, or even creating a fresh newscast from scratch. They also have the ability to record their own opinions and add these to their newscast – which can then be shared with anyone they want. Then the user becomes the editor ji!”
The editor ji team includes some of the top news media professionals in the country, who have decades of experience both in TV news and in digital formats. This team has been partnered by two of the nation’s most capable technology and design companies. In addition, there has been strategic assistance and partnership from several leading global and Indian firms. The company has received investment from two of India’s most respected companies – Bharti Airtel and The Hindustan Times.
Download editor ji for Android and iOS. Also, available in Web Version.
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