Bose has announced the availability of its new noise-masking sleepbuds which is a tiny and truly wireless earbuds that combine an ultra-comfortable design with soothing sounds to block, cover, and replace the most common noises that interfere with sleep.
The all-new Bose sleepbuds are the smallest Bose product ever made and are packed with proprietary technology. The sleepbuds come with 10 pre-loaded “sleep tracks” that mirror the frequencies of snoring, neighbors, dogs, traffic, and more. They feature new patented ear tips for a snug, soft, barely-felt fit, and can run for up to 16 hours. And they solve a problem for millions of people that’s vexed a multi-billion dollar industry. Bose sleepbuds are the first Bose product to use Bose noise-masking technology. They aren’t active noise canceling headphones, they’re not in-ear headphones with an added feature, and they don’t stream music because every last detail was optimized for one thing better sleep, all night, every night.
Bose sleepbuds weighs just 1.4 grams(each bud) and measures just over 1 centimeter wide and high. On their exterior is a laser-etched antenna for reliable connectivity to a phone or tablet. Inside, there’s a rechargeable silver-zinc battery, a miniscule transducer, and a micro-circuit board with flash memory to store the pre-loaded noise-masking sound files. Both attach to a new noise-isolating StayHear+ Sleep tip another line of defense that creates a physical barrier to unwanted sound. StayHear+ Sleep tips are included in three sizes. They’re soft, pliable, and virtually weightless. And their materials, shape, and form were optimized specifically for rest, so they feel great and stay in all night, regardless of sleep position. 
For the connectivity front, Bose sleepbuds use low-energy Bluetooth, they are iOS and Android compatible and come with the Bose Sleep app that makes it easy to update, control, and select Preferences. Users can set an alarm for the morning, choose the steep track and volume that works best for their environment and instantly hear gentle waves instead of a noisy partner, rustling leaves instead of the party next-door, smooth-turning wind turbines instead of busy city streets, and more.
The Bose Sleepbuds is available for INR 22,900 and will go on sale from 20th September 2018 at Bose stores, select resellers and on the online platforms boseindia.com, Amazon and Flipkart.
“Noise-masking is a science,” said Daniel Lee, systems engineer for Bose sleepbuds. “It’s more than ambient sound or white noise. You can’t achieve it by simply turning up the volume on calming songs. And depending on the situation, it’s more effective than active noise cancelling — even ours. During the day, QuietComfort headphones improve focus and productivity, or let you hear your playlists and calls clearly in loud places. But at night, you’re trying to shut down completely, and the world is naturally more quiet — and when it’s quiet, even the slightest sound seems loud. Bedside machines can’t cover it, earplugs can’t block it, and earbuds meant for sitting, standing, or moving can’t be worn for hours laying down — especially on your side. But Bose sleepbuds can. And if you’re someone who’s tried everything and nothing’s worked, or haven’t tried anything believing nothing will, we made them for you.”
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