Fitbit today announced the availability Fitbit Versa, the latest fitness smartwatch with a modern design. This is Fitbit’s lightest smartwatch and offers a comfortable design and a new dashboard that simplifies how you access your health and fitness data. The smartwatch comes with features like 24/7 heart rate tracking, onscreen workouts, and automatic sleep stages tracking meet smart features like quick replies on Android, wallet-free payments, and on-device music, the company claims a 4+ days battery life. 
Fitbit also announces new female health tracking to help women track their menstrual cycle, view holistic health data in one place. Female health tracking will be available on-device for Fitbit Versa and Fitbit Ionic users, and to all Fitbit. Fitbit OS 2.0 including a new personalized dashboard that provides a more simplified, intuitive view of your health and fitness data. Other features of Fitbit OS 2.0 include:
- Quick replies: Android mobile device users can respond to messages on the go using Fitbit Versa and Fitbit Ionic smartwatches. Create and send up to five custom pre-populated quick replies of 60 characters or less to text messages and messenger apps like WhatsApp and Facebook Messenger.
- Female health tracking: Available to all adult users who identify as female in the Fitbit app to track their menstrual cycle and symptoms. Makes it easier to manage their cycle with a more complete picture of health and fitness data all in one place. Versa and Ionic users will also be able to view female health tracking information on-device.
Fitbit Versa Specifications
- 1.34-inch Touchscreen color LCD display
- 2.5 GB of storage
- Sensors: 3-axis accelerometer, 3-axis gyroscope, Optical heart rate monitor, Altimeter, Ambient light sensor, SpO2 sensor, Vibration motor
- WiFi 802.11 b/g/n, Bluetooth 4.0, GPS, NFC (in special editions)
- Fitbit OS 2.0
- Compatible with iPhone (4S and later) and Android (4.3 and later)
- More than 15 Exercise Modes – Use Swim, Run & other modes to see real-time stats while you exercise
- Connected GPS – See pace & distance during runs or rides by connecting to your phone’s GPS.
- Heart rate tracking with greater accuracy during exercises like cycling, intervals and running
- SpO2 sensor for estimating blood oxygen levels
- Female Health Tracking
- Water resistant up to 50 meters
- Fitbit Pay offers contactless payments
- 145mAh battery, 4+ days of battery life with normal use
The Fitbit Versa is available for INR 19,999, it is available in black with a black aluminum case, grey with a silver aluminum case or peach with a rose gold aluminum case. Fitbit Versa will be available in India from May 13th across Reliance Digital, Croma, Helios and other major retailers offline and exclusively online on Amazon India for INR 19,999. Fitbit Versa Special Edition will also retail for INR 21,999 and accessories range from INR 2,499 to INR 8,999.
“We’re thrilled for consumers around the world to experience Versa, a beautifully designed smartwatch for all with advanced health and fitness features, access to our large global social network and smart features people find most useful at an approachable price,” said James Park, co-founder and CEO of Fitbit. “We believe Versa is a smartwatch that will have mass appeal, attracting new audiences and helping us capture a previously untapped segment of users in this growing wearables category.”
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There are lots of new features with less weight design, four days lasting battery life and other personalization options included in the latest fitbit versa which makes it desirable option in the segment.