Micromax invests in AI-based start-up ‘One Labs’, will pre-install their app on its devices

Micromax today announced its investment in a consumer technology and AI-based start-up ‘One Labs’ to bring users closer to smarter user experiences. In the past, Micromax has partnered with some of the leading technology start-ups like Ixigo, Healthifyme, IndusOS, Gaana.com, and others, to develop strategically relevant deployments of software that leverage its consumer footprint.

The flagship product of One Labs, ‘inOne’ is a platform to access apps across multiple genres from food, shopping, travel, deals, cabs, news, recharge, games and more from within a single app. Also, One Labs has created AI-enabled voice/chatbot solution called One Assistant which packages services provided on ‘inOne’ in a virtual assistant format. The company has released a short comparison on how the One Assistant outperforms Siri and Google Assistant in a variety of use cases. ‘inOne’ will be pre-installed on Micromax devices and will further augment the features available to users on its Around platform.In addition, the low memory footprint of inOne drastically helps save space of up to 3GB and reduce background activity on your mobile device. This significantly improves the performance and battery life – a core problem faced by all smartphone users. The funding will be used for further product development and have 200+ apps on the platform within the next 12 months by opening inOne to third-party developers and making it an instant app platform. Combining 50+ apps in less than 10mb required a mammoth tech effort and the team has several patents in the pipeline on their technology.

Vikas Jain, Co-Founder, Micromax Informatics said, “At Micromax our emphasis is to drive innovations through software and services that would add a layer to the device eco-system. A large chunk of our efforts are now concentrated on coming up with products and services which act as solutions to the needs of the fast-evolving consumers, empowering them with the latest technological innovations and eventually becoming an extension of their lifestyle. Given the fact that, artificial intelligence is the future of device ecosystem, we look forward to seeing how the partnership with One Labs will enable us to enhance user experience even further”

Rahul Gupta, the CEO and Co-founder, One Labs said, “We are proud to be working Micromax to bring over 100 million Micromax consumers closer to our compelling platform. While phone hardware is getting smarter and more efficient, we wanted to make apps smarter. Like Mobiles replaced pagers, we forsee that in a few years all in one apps like inOne will replace the need to download separate apps for different use cases.”

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