Oppo, the Chinese company with tagline Selfie Expert has been ranked #1 amongst top sellers in the Asian market with 15% market share. Oppo is followed its sister company, Vivo with 13% market share which is followed by Xiaomi (12%), Samsung (12%) and Huawei (11%). Also, Oppo has managed to capture 8% of global mobile handsets shipment market, led by Samsung with 21%, followed by Apple at 12% and Huawei with 10%. In the same global shipments, one in every three mobile shipped globally were from a Chinese brand.
Mr. Sky Li, OPPO Global VP and President of OPPO India, said, “India, in the Asian subcontinent is a priority market for us and we believe that we have been able to fulfil the demands of our esteemed consumers here. it is a real moment of pride for OPPO to be a part of the top 3 brands, when it comes to market shipments. We as a brand will continue to focus on understanding the consumer needs, offer them products that meet their demands, well in time.”
In the Indian market, OPPO has been expanding its presence through Point of Sales and after-sales service centers for giving its consumers a better and customized experience. Successful marketing campaigns targeted towards reaching out to the young consumers through platforms like Bollywood, Cricket and Entertainment have also driven the brand to gain higher recognition in the Indian market. OPPO became the official sponsor of Team India, Men’s and Women’s National Cricket Team in 2017. It is also the official global partner of ICC in the mobile category for four years starting 2016.
Last year Oppo launched Oppo F5, F3, F3 Plus in India, which was all the selfie-centric smartphones. Have you used any Oppo smartphone? or do you own one? Drop a comment and let us know in the comment section below, follow us on Twitter for more news and updates.
