Nikon has announced a new premium DSLR today in India – the Nikon D850. The D850 is focused towards the growing segment of hybrid photographers in wedding photography and of those in the genres of nature, events, and fashion. With a turnover of INR 1,100 crores in FY16, Nikon India aims to further raise the bar next year aiming a 5-10% increase. It is priced at INR 2,54,950 for D850 Body only and INR 2,99,950 for D850 with AF-S NIKKOR 24-120mm f/4G ED VR lens.
This is the latest addition to Nikon’s FX-format (full-frame) D-SLR range, it incorporates a BSI CMOS sensor, which captures more light resulting in a wider dynamic range and low-noise image capture. It is equipped with a 45.7-megapixel BSI CMOS sensor that guarantees an unmatched balance of high-speed and exceptional resolution when combined with up to 9-fps continuous shooting mode backed by its EXPEED 5 image-processing. It can also shoot up to 7 fps, or 9 fps when using the optional battery grip and an EN-EL18-series battery. 
ISO ranges from 64 to 25600, auto exposure (AE) shooting is enabled in low-light and a variety of situations. The Lens options include AF-S NIKKOR- 105mm f/1.4E ED, or the AF-S NIKKOR 14-24mm f/2.8G ED for wide-angle landscapes, or the AF-S NIKKOR 24-120mm f/4G ED VR. Also, you can capture images in RAW for editing it later. The video recording is supported up to 4K UHD video, 4x and 5x slow-motion videos in Full HD, and 8K time-lapse movie. Movies can be recorded in both FX-based and DX-based movie formats, and the option to further make use of wide-angle and fisheye lenses to inspire greater creative expression. And, there is a 3.2-inch touch-screen with 2359k-dot LCD monitor, and button illumination that is helpful when shooting in dark situations, allow shots to be taken from varying angles and in different situations.
“The Nikon D850 is the hero camera,” said Takami Tsuchida – Sector Manager, Marketing Sector, Imaging Business Unit, Nikon Corporation “It is the result of our meticulous research and development to offer phenomenal quality to our customers. It is the only D-SLR camera that offers true view through the lens, making the camera an extension of your vision.” He further added, “We feel that the product will indeed be a game changer in the industry as it has been built to capture timeless images with enhanced flexibility”.
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