Micromax’s subsidiary brand, Yu has today launched a new smartphone dubbed Yureka Black, the Yureka Black comes with the price tag of INR 8,999 and will be available exclusively on Flipkart starting from June 6th, 12 midnight.
The device sports a 5-inch Full HD display which is protected by Corning Gorilla Glass 3 upfront. It is powered by an Octa-core Snapdragon 430 SoC and is coupled with Adreno 505GPU. It is packed with 4 gigs of RAM and is equipped with 32GB storage which is further expandable up to 128GB via sd card. Yureka Black is packed with a 3000mAh battery with the power-saving mode. 
On the camera front, the device sports a 13MP Sony IMX 258 sensor at the rear with a 5 element lens, the camera has got Night-mode, beauty features, Super Pixel and HDR shooting capabilities along with dual LED flash. The front houses an 8MP Front camera with flash. The front of the device also houses a fingerprint scanner and it is running on Android Marshmallow.
Other features of the device include easy screenshot that allows you to take screenshot by swiping up 3 fingers, One handed view, Double click on the screen (standby mode) to unlock your screen, Flip to Mute, Direct call- to Put your phone close to your ear to call directly a contact from contact card, Disable the handsfree- Put your phone close to your ear to deactivate the handsfree mode, Answer by mistake- Don’t turn on screen when your phone is in your pocket and you received a call-in order so don’t answer by mistake, Flip to snooze- When the alarm is ringing, flip your phone to launch the snooze mode. Also, it supports custom gestures.
Yureka Black
- 5-inch Full HD display with Corning Gorilla Glass 3 protection
- 1.4Ghz Snapdragon 430 Processor
- 4GB RAM
- 32GB ROM, with sd card support up to 128GB
- 13MP rear camera, Sony IMX 258 with dual LED flash
- 8MP front camera with LED flash
- Android Marshmallow
- 3000mAh battery
- Front Fingerprint scanner
- 4G VoLTE, WiFi, Bluetooth and FM
Commenting on the launch Shubhodip Pal, Chief Marketing and Chief Commercial Officer, Micromax Informatics said “Most of the consumers in the age group of 18-25 years felt that all the smartphones in the sub 10K category look almost the same. With Yureka Black, we are targeting these consumers who believe that the phones should be a reflection of their personality and are looking for smartphones which is not just strong in the hardware front but are aesthetically great looking as well. Hence,we have worked towards making a difference in the design language of the smartphone to align them with the evolving needs of new-age consumer, and addressing them before anyone else in the eco-system. The launch of Yureka Black is a testimony to this vision as we are bringing together the elements of unmatched design, style and performance in one device.”
Will you buy this smartphone, if you had a budget of INR 10,000? Drop a comment and let us know. Follow us on Twitter for more news and updates.
