Intex Technologies launched its Gujarat Lions themed phone Aqua Lions 4G before the start of IPL 10, now the come out with a new ad campaign for the 4G handset. The ad conceptualized by Publicis India, the new Ad features Captain Suresh Raina, Wicket-Keeper Dinesh Karthik, and All-Rounder Dwane Bravo.
The Gujarat Lions themed mobile phone has 4G VoLTE feature, it is available for the price of INR 4,999. The phone has been designed keeping the youth in mind, be it a college kid or a young professional. The communication also has all the ingredients and a tonality which the targeted audience will appreciate.
[youtube https://www.youtube.com/watch?v=fW6cKQraMmY]
The Aqua Lion 4G-VoLTE smartphone sports a 5″ FWVGA display, It is Powered by a 1.3GHz quad-core processor, 1 GB RAM and inbuilt 8GB ROM with an expandable memory of up to 64GB. It is running on Android Marshmallow 6.0. It comes with a 5MP rear camera with LED Flash and a 2MP front camera to click selfies with various modes. The 4G-VOLTE smartphone. The device is powered by a 2000 mAh Li–ion battery, which allows users a talk time of up to 8 hours with a standby time up of 350 hours.
Speaking about the campaign, Mr. Keshav Bansal, Director, Intex Technologies (India) Ltd. & Owner, Gujarat Lions, said “Intex has always striven to change people’s lives through affordable and quality products. Moreover, cricket clearly resonates with Indian audiences and cricket players enjoy massive fan followings. Being an Indian brand and with the IPL fever catching on, we found this a perfect time to launch the campaign with our team’s star players, so as to reach out to our audiences. The commercial is aimed at communicating the key features of the phone, especially 4G, along with highlighting its affordability.”
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