Micromax introduced a new range of Air conditioners, to strengthen its presence in the AC market. This will be the first year to see a complete line-up of ACs from Micromax, after it successfully introduced ACS in June 2016. The range comprises of 07 split ACs and 01 Window AC right at the onset of the peak summer season in India.
To kick-start things, the focus markets will be the top 10 states (Punjab, Karnataka, Andhra Pradesh, Maharashtra, Gujarat, Delhi, Rajasthan, West Bengal, Telangana and Tamil Nadu) where Micromax has established a strong distribution with over 4000 sales touch points and backed it up with 400+ service centres to ensure strong after sales service support.
About Micromax A/Cs
The Micromax Air Conditioners come with ECCO Blu Technology, a technology that protects the condenser coil from humidity and moisture as well as prolongs the life of the condenser by up to three times. GoldFin Technology which prolongs life for both evaporator and condenser with a strong layer of anti-corrosive material. It packs advanced features like 2-way drainage system which helps in ease of installation in oddly shaped Indian rooms. The ACs also come with turbo cooling which ensures desired temperatures are reached at high speed to cool down spaces within minutes. These products are also equipped with 4-way Swing Horizontal & Vertical cooling that gives long airflow to achieve uniform and instantaneous cooling throughout the room. 
The products will get a 5-year warranty, with first 3 free services. Through the ‘Micromax Home assist app’ consumers can experience hassle free service by simply downloading the app and placing their servicing requests and queries instantly. Users can also download the Micromax Home Assist application (for AC and TV products) on their Android and iOS devices wherein they can schedule service/repair requests, installation requests and can also track them. The app will also assist potential customers to schedule demo requests.
The Micromax AC range is priced between INR 21,000 and INR 35,000
Commenting on the launch, Rohan Agarwal, Vice President, Consumer Electronics, Micromax Informatics Ltd. said, “We are bullish on the Indian air conditioner market and have invested heavily in building a strong product portfolio, a robust distribution network to ensure wide presence and best-in-class service experience. Being a dominant consumer electronics player, Micromax enjoys a strong brand equity and our success in these segments has given us the confidence to foray into a new product category. The key differentiators for our ACs is the local innovation that we have built as per consumer feedback (100% copper two-way drainage, turbo cooling etc.), along with the right implementation. We believe that as a brand we are very well entrenched to grow this category.”
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