Lava has announced 2 new mid-range smartphones today, both the devices are coming in the new Z series lineup from the company. Lava Z10 is priced at INR 11,500 and Z25 is priced at INR 18,000. Both the smartphones will be available in select retail stores in Delhi from March 23, 2017. The phones will be available in other cities in a few weeks time. 
The Z10 comes with 5-inch display whereas Z25 comes with 5.5-inch display, both come with HD display. Also, both devices sport 8MP front-facing camera with LED flash. The devices support 4G VoLTE, run on Android 6.0 Marshmallow, Star OS 3.3. Z25 comes with a fingerprint scanner and Z10 misses the fingerprint scanner. Here are the full specs of the devices.
Lava Z10 Specs
- 5-inch HD Full display
- MediaTek MT6735 64-bit processor, Mali-T720 GPU
- 2GB RAM
- 16GB internal memory, sd card support up to 128GB
- Android 6.0 Marshmallow, Star OS 3.3
- 8MP rear camera with LED Flash, f/2.0 aperture, 1.4um pixel size
- 8MP front-facing camera with LED flash, f/2.2 aperture, 1.4um pixel size
- 2650mAh battery
- Dual SIM, 4G VoLTE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
- Thickness: 8.4 mm and Weight: 148g
Lava Z25 Specs
- 5.5-inch HD IPS 2.5D curved glass display
- MediaTek MT6750, Mali T860 GPU
- 4GB RAM
- 32GB internal memory, sd card support up to 128GB
- Android 6.0 Marshmallow, Star OS 3.3
- 13MP rear camera with LED Flash, Sony IMX258 Exmor RS sensor, PDAF, f/2.0 aperture
- 8MP front-facing camera, LED flash, f/2.0 aperture
- 3020mAh battery
- Thickness: 8.5mm andWeight: 163g
- Fingerprint sensor
- Hybrid Slot, 4G VoLTE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
Commenting on the launch, Gaurav Nigam, Product Head, Lava International Ltd said, “Lava Z series is a result of our continued innovation and focus on in-house research and development over the last 7 years. Over these years, we have developed a team of over 700 product development and design engineers in India and China collectively – the Z series is an output of our collective focus, as an organization, on in-house R&D. Lava Z25 and Z10 are packed with premium features of Camera, Fingerprint, Design and Durability that go well beyond the conventional boundaries in this price segment. Further, Z series is a premium product category for us which is born out of our end-to-end control on entire product value chain – from design to manufacturing”.
What do you guys think of the pricing? Is it the right pricing for a company that is making a comeback in the competitive smartphone market which is dictated by Chinese smartphones.
