Vuclip, a media company and the leading premium video on demand (VOD) service for emerging markets, has today announced that its premium OTT service Viu will launch the production of Originals, both in long and short form, in regional languages this year, beginning with Telugu. Viu is partnering with Annapurna Studios, a leading production house for film and TV content, with Telugu film, hits such as Shiva, Ninne Pelladutha, Rajanna and Manam in its roster.
It will co-produce a premium and uniquely youthful urban entertainer in Telugu titled PillA through this partnership in association with one of South India’s fastest growing digital networks, Tamada Media to be directed by Pavan Sadineni of “Prema Ishq Kadal” and “Savitri” fame. This show is scheduled to be released in the first quarter of 2017.
Additionally, Vuclip will launch on Viu two short-form original shows titled ‘Munching with Mahathalli’ and ‘Cinema Pichollo’ in Telugu on 18th February that celebrates the ‘fandom’ of Tollywood cinema. Viu has partnered with Tamada Media and Whacked Out! Media respectively for these two short-form originals.
“We know the kind of fervor Telugu films evoke. As a brand, we are a celebration of this fandom and are proud to partner with Annapurna Studios, one of the best production houses in the business. Going regional with our Originals content strategy is a means to bring premium local entertainment to the global Telugu audience” said Vishal Maheshwari, Country Head, Vuclip India.
Commenting on the partnership, the management of Annapurna Studios said, “Digital is gaining traction and mobile and laptop screens are the screens of choice for today’s youth. You can win this audience only by giving them high quality content that resonates with their evolved way of thinking and entertainment preference. Our pedigree and longstanding experience in the Telugu film industry along with Tamada Media’s ability to attract the right talent and execution prowess and Viu’s digital experience and deep consumer insights makes for a win-win combination.”
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