Corning Inc, the company that makes Gorilla Glass for smartphones today announced that the upcoming Vdeo series smartphones from Micromax will have Gorilla Glass protection to provide protection to the smartphones. The Gorilla Glass protection on a Budget smartphone rarely comes with protection.
Also, approximately 58% said that their smartphone is the most expensive thing that they carry with them daily, and their single biggest worry is damaging their device. Also, 68% of respondents said they worry about dropping and breaking their screen. Over 65% of value-segment smartphones are reported to have significant screen damage with more scratches per device than consumers in other segments. When they do replace their smartphones, the majority (52%) said that they plan to spend almost the same amount on a new device as their current one, but expect it to have better functions and capabilities. 
“Value-segment smartphone customers typically spend a significant portion of their income buying a device,” said John Bayne, vice president and general manager, Corning Gorilla Glass. “Many of these first-time smartphone users simply cannot afford to repair or to replace a damaged device. That’s why it’s essential to protect these devices with a material such as tough, damage-resistant Corning Gorilla Glass.”
“It is important for the entire ecosystem to come together to deliver a compelling and complete solution to consumer needs. With the Micromax Vdeo range we have broken the perception that a durable, high-quality display is limited to premium devices,” said Shubhajit Sen, chief marketing officer, Micromax. “We believe our continued collaboration with Corning will help propel adoption of smart phones with consumers in the value segment.”
The Vdeo range of smartphones are designed keeping in mind the basic needs that Indian consumers demand from their smartphones and are fully loaded with best-in-class features for an entry level Smartphone – including 4G VoLTE, Android Marshmallow, great battery performance, HD display and housed in a premium and stylish metal body.
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