Airtel Payments Bank, India’s first payments bank today announced the roll out of a 360-degree launch campaign to showcase its digital banking offerings that offer customers a refreshing change from traditional banking.
The campaign, based on the theme “Bank Hai Par Alag Hai”, highlights Airtel Payments Bank’s differentiated banking model that leverages the vast network of neighborhood Airtel retail outlets, which take convenient digital banking closer to the customer.
The campaign is based on customer insights regarding their day to day experience with traditional banking and brings to fore some of the most common challenges faced by them. Airtel Payments Bank, which is leading the creation of a new category of banking in India, is trying to address some of these challenges with its innovative approach.
- Open a Bank Account in less than 3 minutes, with just an Aadhaar number
- Enjoy an interest rate of 7.25% on savings deposits, the highest in India
- Cash Deposit and Withdrawal at any Banking Point
- Free Personal Accident Insurance of INR 1 lac
- Easy Money Transfers to anywhere in India via the neighborhood Airtel retailer
- Cashless payments to over 1 million merchants across the country
The first TVC breaks today during the India – England T-20 series.
Shashi Arora, MD & CEO, Airtel Payments Bank, India says, “Airtel Payments Bank aims to take the banking closer to every Indian. Our simple and very convenient banking model that leverages Airtel’s vast retail network will add a new dimension to the way India banks and contribute to financial inclusion in the country.”
Here are the 3 TVCs
- TVC 1
- TVC 2
- TVC 3
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