Amazon.in today announced the launch of its Amazon Launchpad in India. This program will make it easy for Indian Startups to launch, market, and distribute their products to millions of Amazon customers across India and around the world through a dedicated store.
Amazon Launchpad has tied up with various partners operating in the ecosystem, such as DIPP’s Start Up India initiative and will offer Startups a streamlined onboarding experience, access to custom product pages with unique content, marketing support to aid product discovery, and access to Amazon’s global customer base & fulfilment network, all geared toward helping Startups scale up their businesses and successfully launch their innovative products. With this unique program, Indian Startups can overcome many of the challenges associated with launching new products.
The new Amazon Launchpad store on Amazon.in features over 400 products ranging from Wearable Technology, Smart Homes, Food & Beverage, Health monitoring, Educational Toys & more. Even before its launch, over 25 Indian Startups have already joined the program and are looking forward to leverage Amazon’s marketplace expertise and infrastructure to create awareness and drive sales. Featured Indian Startups include Witworks, Leaf Wearables, Ducere Technologies, Seventh Sense Technologies among others.
Amazon Launchpad Companies will receive the following benefits:
- Brand Development: Custom product pages in the new Amazon Launchpad store showcase unique content that helps bring a startup’s brand and products to life through photography and video. A dedicated Q&A section allows founders a chance to tell their story and connect with customers in a more personal and engaging way.
- Customer Reach: Amazon’s powerful marketing tools including on-site merchandise placements, personalized recommendations, external program PR, and access to advertising – give products added visibility.
- World-class Fulfilment: Startups also enjoy access to Amazon India’s fulfilment network and fast, unlimited shipping with Amazon Prime, along with exceptional customer service.
- Global Expansion: When Startups are ready to reach customers outside India, Amazon Launchpad can help them expand globally to nine Amazon marketplaces around the world.
Amit Agarwal, VP and Country Head, Amazon India said, “Amazon has always encouraged and supported innovation. By bringing Amazon Launchpad to India, we are excited to support the Government’s ‘Start-up India’ initiative and encourage innovation from the Indian start-up community. India has great minds which invent amazing products and we will support their growth by helping customers discover their new products not just in India but other countries around the world. We hope that Amazon Launchpad has a positive impact on the economy by further promoting ‘Make in India, adding further impetus to the current interest in Indian Startups and also creating additional employment opportunities.”
