Ludusz is a platform that aims to bring about a lifestyle change among people across age groups with a focus on delivering health through sports. The application was in testing mode for the last 2 months. It Conceptualized and funded by FMCG technology veteran Pronoy Roy, Ludusz aims to reach 5 cities in India, targeting an inroad of 1 million customers in 2018.
The product focuses on providing customers with convenient, accessible and affordable opportunities to engage in sports and sports related activities. Ludusz is set to transform the market with its 3-pronged approach – convenience, accessibility & affordability. The operating model of the product is based on enabling opportunities via Geo Located Sports, with a list of certified coaches and venues. This is supplemented by a Personal development tracker/ manager along-with a combination of convenience features which will guide the customer to make the optimum choice.
According to Pronoy Roy, Chairman, Ludusz; “There is an urgent requirement for people in India to move towards a balanced lifestyle.” He believes the same shift has already taken place in a few countries in the West, where research has clearly demonstrated a positive co-relation between balanced lifestyle and annual health spends. Ludusz has been developed to provide users the opportunity to engage in sports, to move towards a balanced lifestyle. “The journey will be difficult, since we are dealing with a paradigm psychological shift. However, with the newfound outlook towards health among the masses today, we feel Ludusz could be a game changer. ”
Nakul Sharma, Co – Founder, Ludusz; points out that: “The use of technology to bridge the current gap is impeditive. Essential factors like coverage, convenience and quality are largely missing in the market. Ludusz is not just an aggregator; it is a service provider as well. We set up our own benchmark pilot programs across Delhi to help set up minimum standards for our customers. With the rise of health awareness across the country, people across age groups today still do not get access to options and are largely restricted to gyms as a medium of fitness. This is where Ludusz will bridge the gap by maintaining a minimum quality threshold.”
Android Application Link.
For more news and updates follow us on twitter.
