More than 2 Million users logged in into Snapdeal during the first hour of sale to quickly lock into the plethora of great deals on offer. Early trends showed a huge jump in mobiles, appliances, personal electronics and furniture items.
The sale had a trigger-happy start with nearly 700,000 concurrent users flocking to the site within the first 5 minutes. Buyers who had made up their minds had already stocked millions of products in their carts and wish lists before the sale started to avoid missing out on their chosen products.
The top selling mobile phones in the first 8 hours of the sale were the Samsung J2 Proand the LeEco Le Max2, which flew off the shelf with big discounts padded by additional instant discount on Citibank Cards. In the first 8 hours of the sale, nearly one lakh mobile phones were sold at Snapdeal, translating to nearly 200 phones sold per minute.
Voltas 5 Star Split 1.2 T ACs at nearly Rs 20,000 was also a hot selling item. Lakme (Flat 30%) & Maybelline (Flat 20%) saw brisk sales as buyers bought their favorite cosmetics. App analysis shows users lingering over Men’s & Ladies’ footwear, which were available at a nearly 50% discount.
Sony pen drives also seemed to have caught the buyers’ fantasy with 16GB pen drives selling at Rs 199. Nearly 24,000 pen drives with a collective capacity of nearly 400 TB were snapped up in the first 8 hours of sale.
Responding to the early trends, Saurabh Bansal, Vice President, Categories at Snapdeal said. “We are very excited to see the tremendous response in the initial hours of the Diwali Unbox Sale. Users have loved the additional, instant discount on Citibank cards. Many more exciting offers are lined up over the next days of the sale.”
The Snapdeal Unbox Diwali Sale will run from 2nd to 6th October 2016. Other great offers at Snapdeal, which saw high buyer interest on the first day of the sale include:
Mobiles
- Micromax Spark 2 Plus (8GB)
- Motorola G Turbo Edition (16GB)
- LeEco Le Max2 (32GB)
- iPhone 5s (16GB)
- Asus Zenfone Max (16GB, Quad Core)
Appliances
- Micromax (50 inch) Full HD LED Television
- LG (32 inch) HD Ready LED Television
- Voltas 1.2 Ton 5 Star Split Air Conditioner
- Electrolux 7 Kg Fully Automatic Washing Machine
Computers, Laptops, Peripherals
- Dell Inspiron laptops with 5th Gen Intel processor
- Acer One Laptops
- Sony Micro Vault 16GB
- Toshiba 2TB Portable Hard Drive
- Garmin Vivo Fit 2
- Canon Print|Scan|Copy Color Printer
Electronics
- Canon EOS 1300D DSLR cameras with Wifi/NFC
Philips 2.1 Multimedia Speaker System
Philips Pro Skin Advanced Trimmers
Home
Water Purifier (RO+UV) from Pureit, Kent, Eureka Forbes
Cardio Equipment & Home Gym: Flat 35-80% off (Reebok, Adidas, Cosco & More)
Pigeon Gas Stove
Sunflame Mixer Grinder
LED Packs from WIPRO, EVEREADY & Philips
Godrej Home Safes | Min 20% off + Extra Rs 1000 off
On Day 1 of the sale, major discounts are available at Snapdeal on the following:
Women’s Ethnic Wear Styles – Minimum 60% + Extra 10% off
Men’s Clothing – Minimum 60% Off on
Men’s & Women’s Watches – Extra 15% OFF
Footwear – Minimum 50% Off
Lakme – Flat 30% Off
Maybelline – Flat 20% off
Nivea Festive Kits – Minimum 35% Off
Luggage from VIP, Delsey & others – Flat 60%+Additional 15% –
Women’s Western wear – Min 50% Off on Top Brands
