OnePlus Diwali Dash Festival to be held from October 24th

After announcing its own online shopping portal last week, OnePlus today announced the Diwali Dash Sale on its exclusive Ecommerce store in India – http://oneplusstore.in. The Diwali Dash Sale will be held between October 24 to 26, 2016, each day at 12 PM, 4 PM and8 PM (IST).The procedure to participate at the #OnePlusDiwaliDash is very simple

A participation must complete the four steps of registration (namely account registration, mobile number verification, shipment address and share the event on at least one of his social media platforms) in order to win an ‘entrance ticket’. The entrance ticket makes a participant eligible to purchase a mystery product for just ₹1.

At the beginning of each session, a batch of ₹1 Mystery Boxes will be released through a lucky draw. The session ends when all Mystery Boxes are exhausted. A participant may keep drawing until she/he draws a Box, or until all Boxes are taken. There is a brief cool-down period after each draw. Each OnePlus Account is eligible to receive a maximum of one Box only. Contents of the Box are revealed once he/she completes the payment of ₹1. Unpaid-for Boxes expire after three hours.

OnePlus users need to register themselves using their OnePlus phone’s IMEI number (Dial *#06#) on the Diwali Dash page – https://oneplusstore.in/diwali/dash – and will win an assured coupon worth ₹250(90 days validity) The contest is where OnePlus displays a picture of any product and asks users to go to the OnePlus E-commerce portal to find the same and share the screenshot through their social media platforms. Lucky winners stand a chance to walk away with a goodie bag.

The excitement doesn’t stop at that! Participants can further level up their chances by accomplishing few additional tasks namely –

• Verify their OnePlus device
• Purchase accessories from the OnePlus Store
• Share the event on more than one social media platform
• Invite friends to the event
• The higher level you are, the higher chance for you to win the most sought after prizes

Also Oneplus has released a short film titled “The Journey” to celebrate the festive spirit of Diwali.
[youtube https://www.youtube.com/watch?v=hNDpgZKPta8]

Elaborating on the emotion behind the film, Vikas Agarwal, General Manager – India, OnePlus explains, “This Diwali, we are happy to connect with our community in a refreshing way. OnePlus has always looked at innovative ways to connect with the community. This festive season, we decided to take the road less travelled and created a short film for our fans which is a first for OnePlus in India.”

Diwali is the time when people get together with their families and consider it an auspicious time for new beginnings. Emotions run high in Indian households during Diwali and this video takes those emotions to the next level. That was the thought when OnePlus started out and weaved a story around it. The emotions have been portrayed very beautifully and the storyline is such that every single person watching the video can relate to it. It’s a story we all have been a part of at some stage or the other and resonates with the team’s real life experiences.  

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