Fossil has unveiled a range of connected devices across six of its owned and licensed brands Fossil Q, Michael Kors Connected, Skagen Connected, Chaps, Emporio Armani and Misfit. Today people are increasingly looking to stay connected to the world around them, with real-time updates about daily activities, curated content, and social networks. The wearable segment has recorded a 41.9% growth in Q2 2016 as per the International Data Corporation.
List of products announced and their details
- Misfit
A brand synonymous with fitness and wellness, MisFit expands its portfolio with Misfit Shine 2 and Misfit Ray. Targeted at the dynamic and energetic youth of today, the design-forward wearables aim to promote a fit and active lifestyle. Priced at INR 7,495/– onwards , Misfit Shine 2 and Misfit Ray feature a modular design and a minimalist, refined aesthetic that lets users track their fitness goals without sacrificing their style.
Buy from amazon
- Fossil Q Watches:
The newest smartwatches from Fossil- Q Wander and Q Marshal were launched with touchscreen displays, steel case, and leather straps, with interchangeable straps available, users can create various styles based on their moods and occasions. Q Wander features a soft curving, multi-finish case with artfully sculpted wire lugs, making it both beautiful and functional. Q Marshal features a rugged case along with a striking navy blue plated case paired with vintage-inspired leather straps.
Both Q Wander and Q Marshal feature Always On Display, allowing users to access important information like time, calls and alerts anytime. Users can also respond to messages from the watch by tapping the screen or by using voice commands. The collection is priced between INR 21,995 – INR 22,595
Buy this from: Amazon and Flipkart
- Michael Kors
Michael Kors enters the connected world through Michael Kors Access. Featuring designs based on the iconic Bradshaw and Dylan styles, the launch is geared towards the fashion-focused consumer and features a smart timepiece that fuses glamorous style and innovative design from a leader in luxury fashion. With customizable display faces that transform the look of the smartwatch and functionality to keep you equipped with features like super connectivity, activity tracking, voice activation, customizable display faces, wireless charging, Bradshaw Access and Dylan access are available in the price range of INR 25,995 to INR 29,495
- SKAGEN:
The brand will debut SKAGEN Connected, a wearable technology line. The initial collection will include the Hagen Connected hybrid smartwatches and a Skagen Connected activity tracker. Marrying simple design principles with modern innovation, SKAGEN is reinventing the fashion-technology category by creating a line of wearables that is as attractive and intuitive as it is smart. Beyond aesthetics, the SKAGEN design team has placed an emphasis on function, creating products that will enhance users’ everyday lives without adding unnecessary complexity. The collection is priced between INR 14,295 to INR 15,495
- Emporio Armani:
Collection for men and women who lead a modern lifestyle and want to dress with a sense of casual sophistication. Emporio Armani Watches reflect this approach with modern shapes and materials balanced with a classic style. These Hybrid Smartwatches, feature the brand’s most coveted designs with the added benefits of today’s wearable technology. Priced between INR17,495 and INR 27,995, these timepieces are available in four metal finishes, of rose gold, black, gunmetal and stainless steel, and are complimented by either a three-link bracelet or a leather strap.
- CHAPS:
Drawing on authentic inspirations, from nautical to Americana, Chaps represents fashion that is confident, spirited and fresh. Bringing the best from both worlds, the CHAPS connected hybrid smart watch is perfect for the customer who wants all the functionality of a world class tracker with notifications, hidden in the beauty of a traditional watch. Offering the all-American style of a Chaps timepiece with ahead-of-the-curve technology, the smart watch is available to customers at INR 9,995 to INR 10,495
Announcing the launch in India, Jack Quinlan, Senior Vice-President, APAC, Fossil Group stated, “It is our constant endeavor to offer products that not only appeal to our consumers’ sense of style but also meet their changing requirements. India is the fastest growing market in the APAC region with a CAGR of more than 40%. Smartwatches are slated to constitute about 40 per cent of wearable devices by the end of 2016 and through the launch of the new range, we aim to capture a considerable share of the market. With the growing penetration of digital technology, we recognized the need to meet the requirements of the millennial trendsetter”.
Sonny Vu, President & CTO, Connected Devices, Fossil Group, explained “Consumers are looking for their wrist-wear to do more, not just tell the time or be a fashion accessory. Fossil Group has invested huge resources across the globe, in some of the finest engineering talents, to bring cutting edge technology to our brands, while preserving and enhancing aesthetics. No one wants to walk around with a calculator-like machine strapped to their wrist!!” He added, “Indians are very passionate about technology, quick to adopt the latest and we believe India will continue to be a key market for us.”
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