We live in the world where everything except humans have a prefix ‘Smart’ attached to it. So why should the water purifiers we use should be left out? But not anymore, as Livpure has launched India’s 1st Smart RO model i-taste.
Livpure is the most innovative brand and a pioneer in smart and intelligent products. With the new innovation i-taste, it redefines the concept of water purifiers with its hi-tech technology and to offer Indian consumers the most advanced water purifier ever. The company launched 3 new models at the launch event:
- i-taste is priced at Rs. 27999 (MRP)
- knight is priced at Rs. 31999 (MRP)
- Glitz+ is priced at Rs 10999 (MRP)
i-taste is a smart, innovative & wi-fi enabled water purifier that can be controlled through your smartphone via android app. It auto communicates with the Livpure service centre facilitating pro-active preventive maintenance/filter replacement on time as required.
This product has features that make it remarkable in the category. To ensure healthy water, i-taste gives us a healthy edge because it comes with a unique Anti-oxidant and Mineralizer Cartridge. It is an advanced 8 stage water purifier that provides hot, warm & ambient water dispensing to facilitate preferred drinking water temperature.
Along with i-taste, Livpure also launched a water dispenser – knight. It is a premium looking water purifier cum dispenser with RO+UV+UF & Taste Enhancer. knight has 8-stage purification with hot & cold water dispensing. It ensures pure water quality and a high efficiency and low noise compressor for stable cold water output.
In continuation with i-Can philosophy, Livpure also launched an entry-level RO, model Glitz+ (RO+UF) to provide pure drinking water to value conscious consumers who currently opt for substandard unbranded water purifiers in the market.
On the launch of the slew of new products Rakesh Malhotra, Founder, Livpure said, “Innovation around consumers is the core of everything at Livpure. We firmly believe in empowering our consumers to take control, which extends into our ethos of ‘i-can’. I am pleased to announce launch of an exciting range of RO products:
i-taste, a sophisticated and intelligent RO that enables the consumers to control the taste of their own water. This product also has the ability to remotely communicate through wi-fi with Livpure’s service infrastructure to pre-alert in case of impending service need ensuring uninterrupted purity.
Knight, a unique combination of purity & convenience with 8 stage advanced purification system built inside a hot & cold dispenser. This product will serve diverse customers ranging from SOHO, retail, office, large families etc.”
Speaking at the launch Sachin Tendulkar said, “I have been associated with Livpure for over three years. As a brand, Livpure has always strived to meet the evolving needs of the consumers. The launch of the i-taste, India’s 1st Smart RO is another initiative which reiterates Livpure’s brand commitment and empowers consumers to control the taste of purified water at the temperature of their choice”.
Realising the need for long term sustenance and growth, Livpure is ramping up its service centres and distribution network. The brand has been growing well and currently has 400 service centres, 800 service people and more than 500 distributors. Livpure has a presence in 22 states and is available in more than 14000 outlets. Expanding rapidly, Livpure will continue its endeavour to introduce innovative products and making drinking water safe for its consumers.
