Micromax launches Canvas 6 flagship smartphone with finger print sensor and metal unibody

Micromax Informatics Ltd., today launched its flagship smartphone the Canvas 6. Creating a new standard for design, craftsmanship and performance, the Canvas 6 seamlessly blends premium materials, superlative design and advanced technology to offer lifestyle consumers an unmatched mobile experience at a breakthrough price point of Rs.13,999/-

The Canvas 6 is Micromax’s first smartphone to be equipped with a fingerprint sensor making it highly personal, protected and easily unlockable. With a 3GB LPDDR3 RAM, the Canvas 6 offers a seamless and power packed multi-tasking experience to take care of work and entertainment needs of its lifestyle consumers.

Micromax has earlier announced its vision to be the first Indian company to build a complete services ecosystem to offer a seamless experience on more than 100 million connected devices in the next two years. Taking this vision forward, the Canvas 6 will come integrated with its Micromax’s services platform ‘AROUND’ which has a suite relevant services rolled into one discovery window for the users. With AROUND on the device, a user can use the single sign to access any service as well as pay for it using the native wallet to complete experience.

Commenting on the new flagship, Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “At Micromax, we believe in redefining the smartphone experience – a promise that addresses the evolving needs of new age mobile phone  users, with a better hardware and software experience that offers more productivity on-the-go. The introduction of new Canvas 6 brings to life our vision of Micromax 3.0, as we are re-emphasizing our commitment to bold, fearless innovation that meets the needs of our consumers. With Canvas 6 we are offering our consumers a premium device that sports fingerprint sensor for great security and personalisation, full metal body for great looks and great specification and functionality with unique service offerings through ‘Around’, to provide a sense of pride in ownership and an unmatched mobile experience.”

Performance

Packed with 8×1.3G speed MediaTek Tru OctaCore Processor, 3GB RAM and 4G LTE capability, the new Canvas 6 is a perfect amalgamation of style and substance for the ultra-mobile generation. Running on the latest Android Lollipop 5.1, the users can avail great benefits like optimized battery usage, improved application performance, refreshed notification system etc. High power consumption has always been a problem but the Canvas 6 comes with a 3000 mAH battery that gives talk time of 22 hours* and standby time of 337 hours*.

Display and Camera

Equipped with a with a big 5.5 inch full lamination IPS screen with Full HD and low temperature Polycrystalline silicon colour focus screen, the Canvas 6 offers great accuracy, higher colour saturation, more lifelike display and best in class screen occupation proportion. Pictures come alive as the new smartphone come with 13 MP rear camera and 8 MP front camera. It captures pictures as fast as you can with f/2.0 ultra-big aperture even when the screen is off.

Services eco-system

Created with an insight that an average consumer spends about 15 seconds to pull out the first level of information and 12-14 taps to get to the information, the new smartphones will have its services platform ‘AROUND’ that provides a seamless experience that simplifies and saves a user time and effort to switch between plethora of apps.

With the AROUND feature consumers can enjoy plethora of offers-

• Zomato – 15% off on your first order
• Ixigo – 1 lucky AROUND customer every day gets a flight ticket at Re. 1
• Ola – Rs 100 off on 1^st ride and 4^th ride free

The consumers of Canvas 6 can also enjoy 6 month free access to premium Gaana+ services that gives you access to unlimited song downloads.

The Canvas 6 comes with a 7 day replacement warranty and 1 year manufacturer’s warranty and will be available across all leading retail outlets, online with Flipkart and at the Micromax e-store for Rs. 13,999/-