Micromax Informatics Ltd, today announced the launch of its two new super-affordable performance smartphones – Bolt Supreme and Bolt Supreme 2, at a breakthrough price of ₹2749 and ₹2999 respectively to accelerate the smartphone adoption in the country. The launch of the two smartphones will encourage the 70 million feature phone users to switch to the new smartphones. Built with a combination of style and performance, both the smartphones provide Quad core chipsets, good battery, Android L and 3G connectivity to give first time smartphone users an excellent experience and reliability.
Commenting on the launch, Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said “We are extremely proud to shatter another performance-price barrier by launching the Micromax Bolt Supreme range – Quad core chipset based Smartphones below Rs 3000. We believe that the first time smartphone buyers will fuel the growth of the category. It is imperative we give them a fantastic first time experience – in performance, connectivity, screen quality and battery life. The Micromax Bolt Supreme Smartphones combine all these benefits in one and at super-affordable price points.”
He further adds, “As market leaders in the mass entry level segment, Micromax needs to revolutionize the experience for the first time smartphone users and start their journey into a connected online world. This is crucial step in achieving our joint dream of a Digital India. Our widespread distribution coverage will make Micromax Bolt Supreme phones available in the smallest towns in India. In addition, our trusted image and extensive, country-wide service network will build credibility and trustworthiness for the first time smartphone consumer”
| Bolt Supreme |
| 1.2GHz Quad Core |
| 512MB + 4GB expandable to 32GB |
| 3G |
| 2MP (flash) + VGA |
| 3.5 inch |
| 1200mAh |
| Android L |
| ₹2,749 |
The smartphones aim to meet unique, entertainment-focused needs of local Indian consumers for a personal and reliable mobile experience at a pocket friendly price point.
Bolt Supreme
The Bolt Supreme is powered by 1.2GHz Quad Core Processor, 512 MB RAM, coupled with 4GB storage, expandable to 32 GB to enable the power users to upgrade their lives. With a 3.5 inch display and 1200mAh battery the consumers can delve deeper into the world of movies, music and entertainment on the move. The users can click excellent pictures and share it instantly on social media with the 2MP camera of the new smartphone. The Bolt Supreme users can experience superfast 3G internet which will enable them to access all the tools right at their fingertips to conquer the world -be it your movies, presentations or finding the perfect night stops. Available in two colours Champagne & White, GREY & Black, the new smartphone is priced disruptively at ₹ 2,749/-
Bolt Supreme 2
| Bolt Supreme 2 |
| 1.2GHz Quad Core |
| 512MB + 4GB expandable to 32GB |
| 3G |
| 2MP (flash) + VGA |
| 3.9 inch |
| 1400mAh |
| Android L |
| ₹2,999 |
The Bolt Supreme 2 is backed by a 1.2 GHz Quad-Core Processor, 512 GB RAM and in-built storage of 4GB with an expandable storage of upto 32GB to provide the new age consumers with power packed performance. With a 3.9-inch display the device enables the consumers to watch high quality video content on the move. One can capture all their moments as perfect as they can be with 2MP AF rear camera. Running on the latest Android Lollipop 5.1, the new device promises great benefits like optimized battery usage, improved application performance, refreshed notification system etc. to the neo users. Stay connected wherever you are with the 1400 mAh battery of the new smartphone. Priced affordably at ₹2,999/- the new smartphone is available in Grey colour and comes with a free Flipcover.
Both the Bolt Supreme & Bolt Supreme 2 will be available for sale across all retail stores.
