Micromax launches 2 new selfie centric devices – Bolt Selfie and Canvas Selfie

Micromax Infomatics, today announced the launch of its two new selfie smartphones- Bolt Selfie and Canvas Selfie 4 targeting the entry level smartphone users and the selfie enthusiasts respectively. After the highly successful Canvas Selfie range, Micromax is bringing this successful Selfie range to the Micromax Bolt users as well as well as furthering the Canvas Selfie experience with Android Marshmallow.

Commenting on the launch, Mr Shubhajit Sen, Chief Marketing Officer, said, “Selfies are now the most popular type of photos snapped on a smartphone, with over a million selfies taken per day and 48% of that are shared on Facebook alone. With smartphones becoming the first device to capture precious moments with friends and family, a top class camera becomes a must have feature while buying a phone. In line with this, the two new smartphones are designed to deliver fantastic images and equipping the consumers with great beauty editing tools to look glamorous always”

“Our Bolt Selfie is designed to keep the new and young smartphone users especially women in Tier 2 & 3 cities who have limited options and avenues to shop, are very price conscious and yet desire a perfect selfie experience. While with the Canvas Selfie 4 and its tap sensor we are upgrading the selfie experience of our young hyper social youngsters who are looking for a perfect integration of  innovation, style and performance with an excellent selfie experience.”

Bolt Selfie- For your first perfect selfie

Bolt Selfie offers users with an exciting selfie experience in a world where selfies are arguably the largest photographic trend of the generation. It is intended to break through the wallet-heavy selfie smartphones, making the trend easily available and accessible to a larger cross section of users and first time smartphone users. It produces perfect selfies wherever, whenever with a 5 MP camera, both front and rear. With enhanced photo features such as Face and Beauty Mode and Gesture Capture, the Bolt Selfie enables users to not only seamlessly capture pictures, but also enhance and perfect their selfie. The 4G enabled smartphone is packed with a 1GHz Quad Core processor and 1GB RAM and 8 ROM, expandable to 32GB. With a 4.5-inch screen, the Bolt Selfie has everything that makes for an ideal selfie experience. The Bolt Selfie will be available on Flipkart in White & Champagne colours.