HTC Corporation (“HTC”), a pioneer in innovative, smart technologies, today announced that its virtual reality system, HTC Vive is heading to world-renowned department store, Harrods.
From today, Vive will be available for hands-on demonstrations and pre-orders in the Harrods Technology department, on the Third Floor of the prestigious department store on Brompton Road. The 20,000sqft space offers a premium selection of consumer technology categories including home computing, audio-visual, photographic and mobile communication and strives to deliver the most innovative technologies. Vive will be the first complete VR system on offer for such purposes in-store.
The HTC pop-up will spotlight a Vive demonstration area, open to Harrods’ customers for individual sessions to experience a host of virtual reality content supported by the platform. Customers will be able to pre-order Vive directly from the store following an in-store demonstration.
“Since the announcement of Vive in March last year, we’ve seen unprecedented levels of interest and excitement across the globe,” said Cher Wang, Chairwoman and CEO, HTC. “Vive offers a level of immersion and presence that is so different to anything else out there, giving you the ability to move 
around a virtual world you can truly see, breathe and feel. Harrods is known for only selling the best of the best, so we’re delighted to be working with them to give its customers the chance to try Vive at a globally recognised luxury retailer.”
Stewart Mancey, Head of Technology at Harrods commented, “At Harrods, our discerning customers are looking for pieces which create a unique experience. Whether that’s in the sound and vision department with speaker systems or smart furniture which moulds itself around modern technology, or creating a full virtual reality experience as with Vive. We are committed to offering our customers the most exciting and innovative technology currently available, and Vive fits perfectly with this.”
