LAVA International Limited, and ShopInSync Inc, India’s first comprehensive and connected shopping platform entered into a partnership to give its large user base access to the ShopInSync App.
The partnership aims to bring ShopInSync application on 10 smartphone models of LAVA mobiles from January 2016. ShopInSync was launched in November last year and has seen rapid growth in terms of users and engagement in the last two months.
ShopInSync offers a comprehensive selection, easy price comparison, and the ability to chat, share products and collaborate with friends/ family in a seamless way, via an integrated messaging service. Through the app consumers are able shop products across twelve major categories, ranging from Fashion, Kids, Electronics, Mobile/ Tablets, Home Goods, Appliances and more. Recently ShopInSync added products from Shopclues in its product listings in addition to Flipkart, Amazon & Snapdeal.
“We are delighted to partner with LAVA and bring ShopInSync to millions of Indian consumers via LAVA’s upcoming 4G smartphones. Our mission is to build the most comprehensive and connected commerce platform and help users the make the best purchase decisions. This partnership is a great step in that direction”, said Raj Ramaswamy, CEO and Co-founder ShopInSync.
“For any device to offer a great user experience, it has to be a combination of hardware & software capabilities. At Lava, our philosophy is to make valuable technologies accessible through products that offer a good experience overall. With rapidly increasing penetration of mobile internet m-commerce across various categories is bound to grow multifold. In order to make online shopping a seamless experience for our customers, we have partnered with ShopInSync for all our upcoming 4G devices. We believe this application will add value to their life by empowering them to make an informed purchase decision post comparison across multiple platforms and consultation with family & friends.” said Navin Chawla, Senior Vice President and Head Product, Lava International Limited.
In India mobile internet consumption is on an upsurge, a recent report by IAMAI and KPMG projected that India will reach 236 million mobile internet users by 2016, and 314 million by 2017.
