Aiming to empower the student community and first-time buyers, Acer India announced the launch of its ‘Back to School’ campaign, which will run all the way till 15 June, 2015. This campaign promises to provide an opportunity to the consumers who buy Acer notebooks and the all new Acer One 2-in-1 device, a chance of a lifetime to meet their favorite superstar Hrithik Roshan. Along with this, Acer offers a host of other attractive benefits on purchase of a range of devices, such as a minimum assured buyback amount of Rs. 5,000/- on old laptops (any brand), one year accidental damage protection plus extended warranty of two years worth minimum Rs. 6,000/- and interest free loans through Bajaj Finance worth a minimum amount of Rs. 2,000/-, at no extra processing fee.
Consumers who purchase any Acer Notebook or the Acer One 2-in-1, can participate in a computer aided random selection process which will give them an once-in-a-lifetime opportunity to meet Bollywood heartthrob and Acer’s brand ambassador Hrithik Roshan. As the campaign draws to an end, the process will determine the winners who will be selected to meet Hrithik. On purchase of any Acer notebook on Intel® Core™ processors, consumers can avail the benefit of interest free loans through Bajaj Finance worth a minimum amount of Rs. 2,000/-, at no extra processing fee and also get a minimum assured buyback amount of Rs. 5,000/- on any old laptop of any brand. To further sweeten the deal, on purchase of any notebook on Intel® Core™ i5 or Core™ i7 processors, Acer is offering 1 year of Accidental Damage Protection and 2 years of additional warranty absolutely free.
Announcing this offer, Mr. S. Rajendran, Chief Marketing Officer, Acer India, said, “We are pleased to announce the ‘Back to School’ campaign for this year. At Acer we believe technology is changing the way youngsters learn. From the students’ point of view, they now need to be armed with completely different skill-sets which help them take on the challenges of modern day learning and performance within the environment they operate in. Our products are designed to provide students with access to Acer’s innovative technology to help broaden their horizons and empower them to keep pace with the current demands of productivity and optimum usage of time and resources. In schools and colleges however, integrating technology into the classrooms is definitely a great way to reach diversity in learning styles.”
Commenting on the launch of this offer, Anand Ramamoorthy, Director Consumption Sales, Intel South Asia said “Over the years, Intel has introduced various initiatives to emphasize on the need for a personal computing device as a multi-functional device that can be used to work, learn and play, as well as to take full advantage of today’s technological advances to prepare for tomorrow’s challenges. We are proud of our collaboration with Acer and would like to congratulate them on the launch of this program, which can help people discover the various ways in which they can use their personal computing device to transform their lives.”
According to Sharlin Thayil, Group Director – OEM, Microsoft India, “Windows-based notebooks are today being adopted across a broad category of users including students. These devices provide the platform for anywhere, anytime learning to help students improve educational outcomes, bring learning to life and build 21st century skills. Windows delivers the best computing environment for education, with the personal experiences that students and teachers love, and the management tools that administrators need so that everyone is ready for class. We are pleased to partner with Acer in equipping students with essential IT skills ahead of the new academic session.”
Commenting on the partnership, Mr Devang Mody, President Consumer Finance said “We, at Bajaj Finance Ltd, are delighted to support Acer’s ‘Back To School’ campaign to promote technology usage amongst youngsters. Our quick and hassle-free processes allow us to approve loans in as low as 3 minutes while the customer is in the shop, selecting his favorite Acer notebook. For the customer, this life-event should be about buying his aspirational device without having to worry about the money he/she may need”.
Acer will be offering a wide selection of notebooks from its latest Aspire E5 series and the Aspire R13 convertible notebook. These devices provide students with updated features at affordable prices to enjoy excellent user experience for their learning and entertainment needs.
Aspire E5
The technologically superior Acer Aspire E5 Series notebooks are equipped with Acer’s Precision Touchpad (PTP) that supports all the six core touch gestures of Windows 8.1 and the Accidental Contact Mitigation (ACM feature, mitigates un-intended tap and cursor motions on the touchpad while improving pinch-to-zoom, smoother scrolling and screen navigation. With memory up to 8GB and storage up to 1TB, the notebooks also incorporate the latest NVIDIA GeForce 8XX series graphics chipset to provide brilliant cinematic or gaming experience. Powered by up to 5th Generation Intel® Core™ i5 / i7 processors, the Aspire E5 series provides an unmatched usage experience of up to 7 hours of battery back-up. The Aspire E5 is the first Skype™ Certified device, that offers one of the best Voice over IP (VoIP) communication experience. Built-in digital microphone and high quality speakers enhance bass band audio performance and allow authentic Skype communication. The Aspire E5 comes with a built-in industry leading MDisc™ ready optical drive that offers up to 1000 years of data retention capability. It is available in five colors: Titanium Silver, Midnight Black, Tiger’s Eye Brown, Sapphire Blue and Garnet Red. The staring price for Aspire E5 series is Rs. 21,999/-.
Aspire R 13
Acer’s Aspire R13 is one of a kind notebook that offers 6 modes of usage unmatched in the industry. Aspire R13 is perhaps the thinnest notebook in its class with less than 17.95 mm (1 inch) thin and just over 1.5 kg (3 lbs.). Acer’s Aspire R 13 incorporates the patented Acer Ezel Aero Hinge™ that provides enhanced flexibility and stability for a touch notebook/convertible. Aspire R13 is loaded with over 10 different technology innovations that is industry first including enterprise level RAID implementation to provide the one of the best read/write experiences in any notebook/convertible. The staring price for Aspire R13 series is Rs. 92,999/-.
Acer One
The Acer One® 2-in-1 is the first 2-in-1 device with a 500 GB Hard Disk storage space and with four modes of usage — notebook, pad, display, and tent mode supported by the Magnetic Snap Hinge. It is powered by an Intel® Atom™ quad-core processor for faster performance and multitasking in all modes. It comes in 2 variants, which provides additional benefit to the consumers as they can choose between a 1 GB RAM or a 2 GB RAM variant. It also provides and additional 32GB of storage space in the detachable touch screen. From students who want a device for study and play, to business travelers needing multi-functional methods of working and staying socially connected on the go, the Acer One® fits smartly anywhere. The pre-installed Windows 8.1 OS, includes several intuitive features, such as InstantGo that keeps data and apps up-to-date even when the screen is off, by maintaining an Internet connection along with an efficient power-saving feature so it’s ready to go at any moment. The Precision Touchpad enhances sensitivity and accuracy for the same visual experience as using a 5 point multi-touch screen and supports six core Windows 8.1 Touchpad gestures for improved navigation and smooth gestures. It also includes 1TB of storage with a free one-year subscription to OneDrive, Microsoft’s cloud storage platform and also an One Year Subscription to MS Office365 worth Rs. 3500/-. Dual cameras ensure that the device can be used for both taking pictures and for Skype conversations. The staring price for Acer One series is Rs. 19,999/-.
The offers from Acer are available for consumers across the country on purchase from any Acer authorized retail store. The offers are not valid on products purchased from online e-commerce portals. The offers are valid from 27 April, 2015 till 15 June, 2015. For information about the offers, please visit www.acerindia.co.in/bts.
