BedBathMore.com, India’s first dedicated online shopping portal in the home furnishings and lifestyle segment, will unveil its new brand identity in the coming week, following its focus on content, community and e-commerce. The company, that focuses on providing innovative products, will also revamp its website to reflect its new ethos.
BedBathMore.com is currently one of the most disruptive models operating in the Indian home furnishing and solutions market, pegged at Rs. 60,000 crores. BedBathMore.com was formed with the sole objective of bringing the best in home furnishing in a digital setting to discerning Indian shoppers who love their homes. During the last fiscal, the company has seen its revenues from the web platform increasing by 215%, along with strong growth for its private labels.
In an extension of its objective, BedBathMore.com will now offer the online shoppers a platform that provides end-to-end home solutions. In its new avatar, the consumer’s interaction with the lifestyle brand will begin with curated content on home décor, created by a team of editorial experts as well as engaging user generated content.
Extending its value proposition, the company has recently acquired Homado.com, which is a marketplace for interior designers to showcase their portfolio, expertise and ideas. Post the acquisition, Homado.com’s community of close to 3,000 architects and interior designers have been integrated into the existing offerings of BedBathMore.com. By December 2015, this number is likely to exceed 10,000 architects and designers. BedBathMore.com will continue to acqui-hire more entities and get into many more of such strategic partnerships in the coming months to further enhance it’s offering.
Elaborating on the evolution of the brand, Amit Dalmia, Founder & Managing Director, BedBathMore.com said, “We believe that home buyers require inspiration; Inspiration which comes from relevant content , variety of ideas and being a part of a similar yet diverse community. Hence, from pure e-commerce model we are evolving to a more solution oriented platform. Our goal is to continuously keep offering our consumers intelligent and effective single window solutions for making their homes better.”
The company has maintained healthy contribution margins over the last 18 months with an expected growth of 300% over the coming fiscal.
